I think referral programs are widely understood right now as a key part of a growth mix; many companies that launch a referral program will treat it as one and done. I think in so many cases I’ve seen there [is] more juice left to squeeze than teams realize and referral could really be the gift that keeps giving.

I’ve seen many companies make the mistake of working on growth prior to nailing product-market fit. I think this mistake becomes even more common in an environment where there’s rampant VC funding, so while some of the discipline here is useful early on, I’d really encourage founders to be laser-focused on finding that fit before iterating on... See more