Lillie Sun

world's largest female ambition brand

“Mel you’re extremely tired. You are in a challenging situation, though you can pull through. Nothing bad is really happening, you’re just feeling depressed because you are used to achieving things quickly. It’s a hard environment. There is no doubt you will succeed and you will find the team you need, get the investment you need and build the... See more

we were never able to figure out a reliable growth engine for Sunroom (more on that later) and we never reached escape velocity levels of growth, we had to really hustle for every dollar of revenue.

"Social media made sharing about performance instead of self-discovery. We scroll to compare. We post to prove. We've gotten really good at being seen, but we've forgotten how to be known.

Ditto exists because we believe sharing should help you understand yourself, not prove yourself to others.

We're the only platform built for sharing your... See more

The key is to identify where your ideal early adopters are spending their time online and then engage with them authentically.

I do think brands need to become media companies, but not traditional media. Brands need to build robust content engines, likely driven by creators at scale. Very few brands have the muscles internally unless they are creator led.

Tone:

• Self-aware and slightly ironic


• Vulnerable but not heavy


• Humorous about struggles


• Detailed but casual


• Opinionated but not preachy

the mood is upbeat and happy, or pensive and cool, but never truly real

The dynamic for each month in a consumer app is typically to add a bunch of users and to simultaneously lose a bunch of users with a small additive piece on top from resurrection yielding overall small positive growth.