Future of Social

the mood is upbeat and happy, or pensive and cool, but never truly real

The meaning and tone of these platforms changes with who uses them. What kind of bowling alley it is depends on who goes there.

It’s possible, I suppose, that a shift away from the mainstream internet and into the dark forests could permanently limit the mainstream’s influence. It could de-legitimize it. In some ways that’s the story of the internet’s effect on broadcast television. But we forget how powerful television still is. And those of us building dark forests risk... See more

Users will continue to change every year. We’ll face new users and new needs.

The number of users is always limited, service is unlimited... In times like this, innovation is the only solution for the future... So, finding what kind of needs users will have in the future is our objective as we sit at one billion users.

If I could turn back time and had the chance to do Moments again, I’d make the album private. From a product standpoint, Moments and its album can be entirely separated. A photo could be stored in your album as a memento to look back at later, or it could also be posted and displayed on Moments. It was a mistake made during development to combine... See more

You spend half an hour every day walking through the town square. While walking, you see groups of people chatting and discussing different things as you pass. You know these people, and you can stop and join their discussion. You also realize that you know every single person in the group.

You can go over to say ‘hi’ or join them for a while. You... See more

I feel that Moments is the backbone of online socialization for Chinese people. It’s possible that it is China’s most effective social tool. It currently has so many users and visits every day. It feels like checking Moments is a routine task to complete one’s daily requirement for socialization. Maybe a user didn’t leave their house all day, but... See more

If you post a few more pictures of yourself on vacation, everyone will think you are always on vacation. If you post some pictures of yourself working overtime, everyone will think you are always working overtime. This tool may be useful to portray your image, but it can go overboard. It’s difficult for you to portray your reality.