Ditto

world's largest female ambition brand

"Social media made sharing about performance instead of self-discovery. We scroll to compare. We post to prove. We've gotten really good at being seen, but we've forgotten how to be known.

Ditto exists because we believe sharing should help you understand yourself, not prove yourself to others.

We're the only platform built for sharing your... See more

Tone:

• Self-aware and slightly ironic


• Vulnerable but not heavy


• Humorous about struggles


• Detailed but casual


• Opinionated but not preachy

Everyone in our team has developed a habit of ensuring every feature and every service has a meaning or a dream behind it. If a feature is made for just gaining traffic, and it doesn’t provide value to users, then it’ll have problems, it won’t last. We think about the meaning behind every detail of everything we do. This is a reason we’ve been able... See more

Users will continue to change every year. We’ll face new users and new needs.

So we need to think of a new way to help users be braver about expressing themselves.

Although Moments is an efficient socialization tool, it can be stressful when it comes to expressing oneself.

I want to emphasize this design – in Moments, you can only see the activity of mutual friends. This means that the discussions you engage in involve friends who all know each other. This makes socialization more fulfilling as there are more friends engaging in meaningful interactions.

If there was no internet, whenever we wanted social interaction we would get together for a big lunch or attend some party, where we would then say ‘hi’ to familiar friends, but it wouldn’t be very efficient because the requirements of time and location create restrictions.

What’s the basic essence of Moments? Really, Moments created a new location... See more