Ditto

In the case of virality, you are competing for something even more precious: a customer’s social standing. Consumers only want to recommend things that improve their relationships by genuinely helping other people with great recommendations, or perhaps just making them look cool. You can increase referrals with the right UX and incentives, but only... See more

create a good tool that can keep up with the times... The second driving force is “let creators cultivate value

Virality is a natural fit if:

• Your product is better when your friends or colleagues are using it (e.g. Snapchat)


• The product is innately fun to share (e.g. travel photos, homes for sale)

So we need to think of a new way to help users be braver about expressing themselves.

"Social media made sharing about performance instead of self-discovery. We scroll to compare. We post to prove. We've gotten really good at being seen, but we've forgotten how to be known.

Ditto exists because we believe sharing should help you understand yourself, not prove yourself to others.

We're the only platform built for sharing your... See more

Tone:

• Self-aware and slightly ironic


• Vulnerable but not heavy


• Humorous about struggles


• Detailed but casual


• Opinionated but not preachy

world's largest female ambition brand

I want to emphasize this design – in Moments, you can only see the activity of mutual friends. This means that the discussions you engage in involve friends who all know each other. This makes socialization more fulfilling as there are more friends engaging in meaningful interactions.