generation z
The dream isn’t just to show all of ourselves unfiltered to the world. It’s to find a character that we feel comfortable being, that we deeply resonate with, and if we’re lucky, some part of the world might too.
Related to mental health, young people are exhausted by the internet’s constant connectivity and comparison. Whereas Millennials grew up performing online—curated Insta grids, LinkedIn job announcements (“Some exciting personal news!”), the rise of the personal brand—Gen Zs eschew performance for authenticity. It’s the shift from Kylie Jenner... See more
Rex Woodbury • 10 Characteristics That Define Gen Z (Part I)
Gen Z is the most racially and ethnically diverse generation of American adults to date. Not only do more identify as Black, Hispanic, or Asian, but there are more multiracial Gen Z’ers than in any previous generation.
Jean M. Twenge • Generations
Life Actually, a No Bullshit Study is the latest Gen Z research released by Day One agency and USC Center for Public Relations. From their survey of 1,022 18- to 25-year-olds, they discovered that most young people fell into three categories. Neo Traditionalists (29%) value homeownership, long-term relationships, full-time employment, and making... See more
Kirsten Green • The CQ | Why the Deepseek Chaos Spells Opportunity for Consumer AI
Research continues to show that while online shopping continues to grow across most demographics, the youngest customers, Gen Z’s remain very comfortable shopping in-store, particularly if it includes a high level of experience, both through tech and touch. Walker Sands research shows 59% of 18 to 25-year-olds prefer a “brand experience”, but it... See more
Sanford Stein • Retailing 2020 – 2030: taking a long view
Young adults are dating less, having less sex, and showing less interest in ever having children than prior generations. They are more likely to live with their parents. They were less likely to get jobs as teens, and managers say they are harder to work with. Many of these trends began with earlier generations, but most of them accelerated with
... See morearchive.md • 4. The High Cost of a Phone-Based Childhood
With Gen Z, we're seeing a shift away from conspicuous consumption to conspicuous participation. Fashion brands are becoming a critical part of social movements, serving as a form of expression. LGBTQI+ issues are becoming increasingly mainstream, partially driven by a more fluid conception of gender amongst the young. A recent survey found that... See more