
Generations

The culture swung back to child protection with the birth of the Millennials starting in the 1980s, the era of those yellow BABY ON BOARD signs, they argued. Millennial kids would be nurtured and supervised.
Jean M. Twenge • Generations
By the 1980s, Boomer individualism began to center individual emotions, self-expression, and self-confidence. “I am guided by a higher calling. It’s not so much a voice as it is a feeling. If it doesn’t feel right to me, I don’t do it,”
Jean M. Twenge • Generations
Young Urban Professionals, yuppies were the educated Boomers of the 1980s, moving up the ranks at law firms and advertising agencies.
Jean M. Twenge • Generations
Boomers frequently talk about the self in terms of a “journey” or a “voyage.”
Jean M. Twenge • Generations
Given their mistrust of institutions, it might not be surprising that Gen X didn’t clamor to go into government.
Jean M. Twenge • Generations
As the birth rate declined and families grew smaller, parents had fewer children and protected them more carefully. That meant not leaving them at home alone.
Jean M. Twenge • Generations
Technology has completely changed the way we live—and the way we think, behave, and relate to each other.
Jean M. Twenge • Generations
With the economy shifting away from agriculture and toward knowledge-based jobs, more education becomes necessary.
Jean M. Twenge • Generations
The average Gen X college student in the 1990s had higher self-esteem than 80% of Boomer college students in 1968.