frictionmaxxing

Paradoxically, the illegible is where value is created.

Value emerges when we have to strive to understand meaning and truth. But now, the speed of conversion to commercial value is instantaneous . The metaphorical DRC is in our mouths immediately, without any processing, appreciating, learning, or pairing. The “new” is absorbed and digested in a... See more

Find a way to slow down absorption and increase the savoring. In our increasingly digitized and seamless world, this is hard. But less is more. Make mysteries to be solved. Scatter breadcrumbs. Keep secrets. The “fidelity” of information needs to be so low that people spend more time making sense of things by filling in the gaps on their own, or by... See more