The co-curious always find each other

Enclaves that encourage curiosity open people up for personal engagement. Within enclaves, people witness others doing the same. Consider offering people the infrastructure, attention, and encouragement to relate and document their own personal experiences with reality.

We’ve already touched upon a few ways to build enclaves: spark curiosity through... See more

We consume content like toilet paper. And if you continue to play only with content as your material to make your worth known, you’ll be flushed the moment someone finds something more interesting. Most of you want them to never stop wiping. Stop that. Slow your roll. The point isn’t how much of your toilet paper one uses – it’s to get people off... See more

Provoke, inspire and invite people to grapple with the real themselves. Allow a piece of digital content to exist as an ember, inflaming a larger conversation or experience.

Find a way to slow down absorption and increase the savoring. In our increasingly digitized and seamless world, this is hard. But less is more. Make mysteries to be solved. Scatter breadcrumbs. Keep secrets. The “fidelity” of information needs to be so low that people spend more time making sense of things by filling in the gaps on their own, or by... See more

Paradoxically, the illegible is where value is created.

Value emerges when we have to strive to understand meaning and truth. But now, the speed of conversion to commercial value is instantaneous . The metaphorical DRC is in our mouths immediately, without any processing, appreciating, learning, or pairing. The “new” is absorbed and digested in a... See more

the true benefits come from understanding, savoring, and timing the consumption.

Becoming a sommelier provides you discipline to become fully intimate with reality. Encounter the real, observe it, build language or something that relates to it, and then give people opportunities to encounter it themselves. If they make their own observations and understanding as a result, you’re creating value. If you’ve built something real,... See more

Sommeliers are required to engage with source material – wine’s essence – and grapple with “percepts” or a viewpoint formed during direct encounters. They must identify a wine’s qualities, effects, relations, and when, where and how it was made. And at their best, name the winemaker, specific vineyard, environmental conditions and precise vintage... See more