My note to self from reading the book: “THINGS LOOK GOOD AT THE END OF THE JOURNEY, NOT DURING.” Tesla and SpaceX were not built. They were willed into existence, against all odds.
SpaceX failed to launch many times, and was ridiculed by many people. After their third (or fourth) failed launch, Elon sends an email to his team: “ SpaceX is in this... See more
Focus, as Steve Jobs said, is about saying no.
The only dangerous competitors are focused ones.
Ergo there are things that even the most dangerous competitors say no to, and it would be worth thinking explicitly about what those are.
Jony Ive on what Steve Jobs taught him about the power of focusing:
“Focus is not this thing you aspire to…or something you do on Monday. It’s something you do every minute.”
I fixed my phone addiction by having 2 phones:
1. Cocaine Phone - Full stack dopamine. Twitter. Instagram. TikTok. WhatsApp. Anyone can contact.
2. Kale Phone - Full stack serotonin. Notes. Kindle. Uber. Maps. Emergency number for 2-3 contacts.
Lemme explain...