Focus

Being alive consists of nothing more than the sum of what we pay attention to.

Jobs would often test people, asking them, “how many things have you said no to?” Ive was up to the task of answering, only he didn’t mean it, and Jobs read right through him.

I would have these sacrificial things, because I wanted to be very honest about it. And so I’d say, “Well, I said no to this and no to that.” But he knew that I wasn’t

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Anyone can say no to bad ideas, but only a focused person can say no to good ideas. Focus is about saying no.

When talking about one of the biggest lessons he learned from Steve Jobs, Jonny Ive said it was focus.

This sounds really simplistic, but it still shocks me how few people actually practice this, and it’s a struggle to practice, but is this

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the addictive & isolating cycle of deep work: https://t.co/LcWQ9tE08C