Focus

the addictive & isolating cycle of deep work: https://t.co/LcWQ9tE08C

And, as Jeff's annual letter to shareholders has emphasized from the very first instance, Amazon's mission is to be the world's most customer-centric company. One way to continue to find vectors for growth is to stay attached at the hip to the fickle nature of customer unhappiness, which they're always quite happy to share under the right... See more

We can't build a sustainable business by chasing every opportunity.

A sustainable business is strategically constrained. Its leaders know what the business is and, more importantly, what it's not.

Be willful

A big secret is that you can bend the world to your will a surprising percentage of the time—most people don’t even try, and just accept that things are the way that they are.

People have an enormous capacity to make things happen. A combination of self-doubt, giving up too early, and not pushing hard enough prevents most people from ever... See more

The difference between average results and exceptional ones is what you avoid.

Be quick to say no and slow to say yes. Saying yes consumes time. Saying no creates time.

Never say yes on the spot. Always give yourself some space. Make it a rule. Tell people. That’s what Daniel Kahneman does. When he’s on the phone, he says, ‘my rule is I never say... See more

At the core, strategy is about focus, and most complex organizations don’t focus their resources. Instead, they pursue multiple goals at once, not concentrating enough resources to achieve a breakthrough in any of them.