One way to identify your invisible asymptotes is to simply ask your customers. As I noted at the start of this piece, at Amazon we honed in on how shipping fees were a brake on our business by simply asking customers and non-customers.
Here's where the oft-cited quote from Henry Ford is brought up as an... See more
“My whole life has been spent trying to teach people that intense concentration for hour after hour can bring out in people resources they didn’t know they had.”
— Edwin Land