Focus

We can't build a sustainable business by chasing every opportunity.

A sustainable business is strategically constrained. Its leaders know what the business is and, more importantly, what it's not.

Maintaining focus becomes easier because ideas become less interesting. “Experts literally experience a different world within their specialism,” Tom Morgan pointed out . Experts perceive more layers and details, they see patterns and nuances invisible to others. Their experience of the same domain is richer, more interesting, and filled with an... See more

At the core, strategy is about focus, and most complex organizations don’t focus their resources. Instead, they pursue multiple goals at once, not concentrating enough resources to achieve a breakthrough in any of them.

startup founder: “our target audience is everyone” the product:

Anyone can say no to crappy opportunities. Only a master will say no to good opportunities. If you don’t say no to good opportunities, you’ll never have the time to pursue great opportunities.

Saying no is hard. Nobody knew that better than Steve Jobs, who said:

People think focus means saying yes to the thing you’ve got to focus on. But that’s not

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