Focus

Anyone can say no to crappy opportunities. Only a master will say no to good opportunities. If you don’t say no to good opportunities, you’ll never have the time to pursue great opportunities.

Saying no is hard. Nobody knew that better than Steve Jobs, who said:

People think focus means saying yes to the thing you’ve got to focus on. But that’s not

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You cannot change your destination overnight, but you can change your direction overnight."

— Jim Rohn

How to identify your invisible asymptotes

One way to identify your invisible asymptotes is to simply ask your customers. As I noted at the start of this piece, at Amazon we honed in on how shipping fees were a brake on our business by simply asking customers and non-customers.

Here's where the oft-cited quote from Henry Ford is brought up as an obje... See more

I fixed my phone addiction by having 2 phones: 1. Cocaine Phone - Full stack dopamine. Twitter. Instagram. TikTok. WhatsApp. Anyone can contact. 2. Kale Phone - Full stack serotonin. Notes. Kindle. Uber. Maps. Emergency number for 2-3 contacts. Lemme explain...

If you look around, you’ll notice the people and organizations moving the fastest are the focused ones. Not only do they focus on a few ideas, but within the scope of those ideas, they are able to focus on the key variables.

Identifying the variables that matter comes with focus. When you commit to living in a problem, you understand things about i... See more