Focus

At the core, strategy is about focus, and most complex organizations don’t focus their resources. Instead, they pursue multiple goals at once, not concentrating enough resources to achieve a breakthrough in any of them.

That, as a startup, you should only do half of what you want to do (only half the options, half the tabs, half the offerings, and half the target audience) to compound your chances of true PMF.

The tendency of people and organizations is to lose focus. So one way to identify outstanding people is by their ability to commit and focus on something for a long period of time.

The only people you should hire are focused ones. The only competitors you should worry about are the focused ones.

One of my (many) contrarian beliefs is that we do not have strong enough preferences. We often blame social media or the speed of information as the reason why we’re easily distracted, but the real reason behind our inability to focus has less to do with the sheer quantity of media and more to do with our laziness when it comes to distinguishing... See more