Focus

That, as a startup, you should only do half of what you want to do (only half the options, half the tabs, half the offerings, and half the target audience) to compound your chances of true PMF.

Here is the message he ended with: “Study something you love in depth.”

“Here’s the only thing you need to remember from this talk: ‘Study something you love to death’—I mean ‘depth’! [laughter] ‘Study something you love in depth.’ I just gave you an hour, so tonight give me 45 minutes. Spend 45 minutes tonight studying something you love. Watch the... See more

One of the things Steve [Jobs] would say [to me] because he was worried I wasn’t focused — he would say, “How many things have you said no to?” I would tell him I said no to this. And I said no to that. But he knew I wasn’t interested in doing those things. There was no sacrifice in saying no [to those things]. What focus means is saying no to... See more

My note to self from reading the book: “THINGS LOOK GOOD AT THE END OF THE JOURNEY, NOT DURING.” Tesla and SpaceX were not built. They were willed into existence, against all odds.

SpaceX failed to launch many times, and was ridiculed by many people. After their third (or fourth) failed launch, Elon sends an email to his team: “ SpaceX is in this... See more

“There’s nothing I revile quite as much as a dilettante,” Seinfeld told GQ , “ I don’t like doing something to a mediocre level.” Escaping mediocrity requires focus. “You have to dedicate yourself to these great things,” he added. “And I don’t believe in being good at a lot of things—or even more than one.”

You cannot change your destination overnight, but you can change your direction overnight."

— Jim Rohn