Focus

We can't build a sustainable business by chasing every opportunity.

A sustainable business is strategically constrained. Its leaders know what the business is and, more importantly, what it's not.

That, as a startup, you should only do half of what you want to do (only half the options, half the tabs, half the offerings, and half the target audience) to compound your chances of true PMF.

Distractions divert you from your goals, while opportunities align with and propel you toward them. For example, Americans spend an average of 11 hours daily consuming media, much of which is unproductive noise. To succeed, creators and entrepreneurs must take intentional control of their inputs, focusing on content and activities that support... See more

I fixed my phone addiction by having 2 phones: 1. Cocaine Phone - Full stack dopamine. Twitter. Instagram. TikTok. WhatsApp. Anyone can contact. 2. Kale Phone - Full stack serotonin. Notes. Kindle. Uber. Maps. Emergency number for 2-3 contacts. Lemme explain...