Focus, as Steve Jobs said, is about saying no.
The only dangerous competitors are focused ones.
Ergo there are things that even the most dangerous competitors say no to, and it would be worth thinking explicitly about what those are.
One way to identify your invisible asymptotes is to simply ask your customers. As I noted at the start of this piece, at Amazon we honed in on how shipping fees were a brake on our business by simply asking customers and non-customers.
Here's where the oft-cited quote from Henry Ford is brought up as an... See more
In The World Beyond Your Head, Matthew Crawford called attention “the thing that is most one’s own” because what we pay attention to determines what is real to us, what is “actually present to our consciousness.” Just as we become what we eat, our reality becomes what we pay attention to. And just like our appetite has been hijacked by food... See more
All of my startup experience summed up:
The right person with the precise right focus and completely unshackled is 10x as effective as 10 pretty smart people working hard in a vague general direction
When outcomes suffer, there's more and more pressure to identify the problem. There's more and more pressure to identify that single thing causing the problem. Finger-pointing increases. Scrutiny increases. Trust decreases. Transparency decreases. People become more territorial and more defensive.
As outcomes suffer, the team loses confidence in... See more
At the core, strategy is about focus, and most complex organizations don’t focus their resources. Instead, they pursue multiple goals at once, not concentrating enough resources to achieve a breakthrough in any of them.
I have a suspicion that most adults (75%+) could pick any skill—excluding sports—and work their way into the top 10% in the world simply by working exclusively on it every day for two years.
But almost nobody displays that degree of focus, so we will never know.