Focus

How to identify your invisible asymptotes

One way to identify your invisible asymptotes is to simply ask your customers. As I noted at the start of this piece, at Amazon we honed in on how shipping fees were a brake on our business by simply asking customers and non-customers.

Here's where the oft-cited quote from Henry Ford is brought up as an... See more

Focus forces brutal prioritization

Making few bets forces you to make hard decisions. It’s extremely hard to measure the value of something against some abstract and absolute notion of value.

Proponents of diversification argue that it takes the edge off of making a mistake. That would be a good argument if people acted the same way independent of... See more

The difference between average results and exceptional ones is what you avoid.

Be quick to say no and slow to say yes. Saying yes consumes time. Saying no creates time.

Never say yes on the spot. Always give yourself some space. Make it a rule. Tell people. That’s what Daniel Kahneman does. When he’s on the phone, he says, ‘my rule is I never say... See more

A lot of companies don’t make it because in the process of trying to get many things right, they don’t get anything right.

Why are they in such a hurry?

A great company is a privilege, and it’s a privilege best earned through a singular product, not a collection of products. Entrepreneurs and creatives think about batches of products —creating an... See more

You cannot change your destination overnight, but you can change your direction overnight."

— Jim Rohn