Focus

Anyone can say no to bad ideas, but only a focused person can say no to good ideas. Focus is about saying no.

When talking about one of the biggest lessons he learned from Steve Jobs, Jonny Ive said it was focus.

This sounds really simplistic, but it still shocks me how few people actually practice this, and it’s a struggle to practice, but is this

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The tendency of people and organizations is to lose focus. So one way to identify outstanding people is by their ability to commit and focus on something for a long period of time.

The only people you should hire are focused ones. The only competitors you should worry about are the focused ones.

At the core, strategy is about focus, and most complex organizations don’t focus their resources. Instead, they pursue multiple goals at once, not concentrating enough resources to achieve a breakthrough in any of them.

Here is the message he ended with: “Study something you love in depth.”

“Here’s the only thing you need to remember from this talk: ‘Study something you love to death’—I mean ‘depth’! [laughter] ‘Study something you love in depth.’ I just gave you an hour, so tonight give me 45 minutes. Spend 45 minutes tonight studying something you love. Watch the... See more

Jony Ive on what Steve Jobs taught him about the power of focusing: “Focus is not this thing you aspire to…or something you do on Monday. It’s something you do every minute.”

Being alive consists of nothing more than the sum of what we pay attention to.

One of the things Steve [Jobs] would say [to me] because he was worried I wasn’t focused — he would say, “How many things have you said no to?” I would tell him I said no to this. And I said no to that. But he knew I wasn’t interested in doing those things. There was no sacrifice in saying no [to those things]. What focus means is saying no to... See more