Focus

That, as a startup, you should only do half of what you want to do (only half the options, half the tabs, half the offerings, and half the target audience) to compound your chances of true PMF.

startup founder: “our target audience is everyone” the product:

When outcomes suffer, there's more and more pressure to identify the problem. There's more and more pressure to identify that single thing causing the problem. Finger-pointing increases. Scrutiny increases. Trust decreases. Transparency decreases. People become more territorial and more defensive.

As outcomes suffer, the team loses confidence in... See more

We can't build a sustainable business by chasing every opportunity.

A sustainable business is strategically constrained. Its leaders know what the business is and, more importantly, what it's not.

Maintaining focus becomes easier because ideas become less interesting. “Experts literally experience a different world within their specialism,” Tom Morgan pointed out . Experts perceive more layers and details, they see patterns and nuances invisible to others. Their experience of the same domain is richer, more interesting, and filled with an... See more

If you look around, you’ll notice the people and organizations moving the fastest are the focused ones. Not only do they focus on a few ideas, but within the scope of those ideas, they are able to focus on the key variables.

Identifying the variables that matter comes with focus. When you commit to living in a problem, you understand things about... See more