Focus

People tend to gravitate to different sides of the explore/exploit spectrum. If you are high on openness, like I am, exploring comes easy. But it is harder to make a commitment and exploit what you’ve learned about yourself and the world. Other people are more committed, but risk being too conventional in their choices. They miss better avenues for... See more

The trick is to collide your mental model with the outside world as often as possible. This is what exploring does.

And, as Jeff's annual letter to shareholders has emphasized from the very first instance, Amazon's mission is to be the world's most customer-centric company. One way to continue to find vectors for growth is to stay attached at the hip to the fickle nature of customer unhappiness, which they're always quite happy to share under the right... See more

One thing I do look back on fondly was how incredibly focused we were. Resources and time were so tight that you could feel the weight of all the things you weren’t working on. You had real conviction that the thing you were doing was the most important thing.

To pick a somewhat trivial example, at fireside chats with Mark (the predecessor to the... See more

Being alive consists of nothing more than the sum of what we pay attention to.