Focus, as Steve Jobs said, is about saying no.
The only dangerous competitors are focused ones.
Ergo there are things that even the most dangerous competitors say no to, and it would be worth thinking explicitly about what those are.
The tendency of people and organizations is to lose focus. So one way to identify outstanding people is by their ability to commit and focus on something for a long period of time.
The only people you should hire are focused ones. The only competitors you should worry about are the focused ones.
In The World Beyond Your Head, Matthew Crawford called attention “the thing that is most one’s own” because what we pay attention to determines what is real to us, what is “actually present to our consciousness.” Just as we become what we eat, our reality becomes what we pay attention to. And just like our appetite has been hijacked by food... See more
Jony Ive on what Steve Jobs taught him about the power of focusing:
“Focus is not this thing you aspire to…or something you do on Monday. It’s something you do every minute.”