Focus

One thing I do look back on fondly was how incredibly focused we were. Resources and time were so tight that you could feel the weight of all the things you weren’t working on. You had real conviction that the thing you were doing was the most important thing.

To pick a somewhat trivial example, at fireside chats with Mark (the predecessor to the... See more

And, as Jeff's annual letter to shareholders has emphasized from the very first instance, Amazon's mission is to be the world's most customer-centric company. One way to continue to find vectors for growth is to stay attached at the hip to the fickle nature of customer unhappiness, which they're always quite happy to share under the right... See more

Distractions divert you from your goals, while opportunities align with and propel you toward them. For example, Americans spend an average of 11 hours daily consuming media, much of which is unproductive noise. To succeed, creators and entrepreneurs must take intentional control of their inputs, focusing on content and activities that support... See more

Anyone can say no to bad ideas, but only a focused person can say no to good ideas. Focus is about saying no.

When talking about one of the biggest lessons he learned from Steve Jobs, Jonny Ive said it was focus.

This sounds really simplistic, but it still shocks me how few people actually practice this, and it’s a struggle to practice, but is this

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the addictive & isolating cycle of deep work: https://t.co/LcWQ9tE08C

as Jeff always noted, you can make micro-adjustments in the long run to tweak the profit leaks. For some really large, heavy items, you can tack on shipping surcharges or just remove them from qualifying for Prime. These days, some items in Amazon are marked as "Add-on items" and you can only order them in conjunction with enough other items such... See more