Focus

The difference between average results and exceptional ones is what you avoid.

Be quick to say no and slow to say yes. Saying yes consumes time. Saying no creates time.

Never say yes on the spot. Always give yourself some space. Make it a rule. Tell people. That’s what Daniel Kahneman does. When he’s on the phone, he says, ‘my rule is I never say ye... See more

At the core, strategy is about focus, and most complex organizations don’t focus their resources. Instead, they pursue multiple goals at once, not concentrating enough resources to achieve a breakthrough in any of them.

I fixed my phone addiction by having 2 phones: 1. Cocaine Phone - Full stack dopamine. Twitter. Instagram. TikTok. WhatsApp. Anyone can contact. 2. Kale Phone - Full stack serotonin. Notes. Kindle. Uber. Maps. Emergency number for 2-3 contacts. Lemme explain...

One of the things Steve [Jobs] would say [to me] because he was worried I wasn’t focused — he would say, “How many things have you said no to?” I would tell him I said no to this. And I said no to that. But he knew I wasn’t interested in doing those things. There was no sacrifice in saying no [to those things]. What focus means is saying no to some... See more

My note to self from reading the book: “THINGS LOOK GOOD AT THE END OF THE JOURNEY, NOT DURING.” Tesla and SpaceX were not built. They were willed into existence, against all odds.

SpaceX failed to launch many times, and was ridiculed by many people. After their third (or fourth) failed launch, Elon sends an email to his team: “ SpaceX is in this f... See more

re: many genAI apps can do 'anything and everything' i used to tell this funny story to a lot of consumer founders: when one-shot TTS first started to work, someone made a website where you could deepfake anyone's voice (long before ElevenLabs quality). it had a complicated UX and got little traction a few months later someone made a website whe... See more