Everything comes in a package
I’ve always had this sense that if you build a container for something, you will make things to fill it. What I frequently do is try to figure out different containers. A website is a container.
The Forbidden Zone
My perception of a dish/drink that's got reviews is not something written in stone. For one it's also living thing, made and consumed, so I will never have the exact same dish but as a consumer I'm afraid my fov limits me to see only the package, the end result.
Rarely do I ever think about what goes into making it. Peaches vs Apples. Seems like a small detail, but can be a butterfly effect.
The package is not merely a container. It's a tutorial, or a walkthrough.
It's an experience. A guided experience. We call this UX, and the most commonly used package is ironically a product that's co-opted the word — the app.
Before that we had the good old book cover, 1r the box.
The medium matters, absolutely. (I really wish we had wikilinks here.
... See moreWhy do I feel comfortable dumping my thoughts here in a web based bookmarking (I use this word very lightly) app rather than a notes app.
I suspect it's because my thoughts are slowly being stored here more than Obsidian. I feel guilty about this. Why is beyond me at the moment lol
Whether my creative ideas are rooted in an immediate context window or not a box is required. my head is also a box, but not a good one at storing ideas
In the immortal words of Walter Paepcke, founder of the Container Corporation of America, “packages are not just commodities; they are communications .” 10
Places Journal
This is the core of what we do in The Printing House. This is a new perspective (or perception?) that hit me today.
What we do matters because the package matters.