E myth
# Innovate the process, not the commodity
Nike sneakers are a commodity. How they are sold is the innovation.
Cell phones are a commodity. The way Apple designs and sells phones is the innovation.
Viagra is a commodity. HIMS is the innovation.
Feels like every tech company does this backwards. They focus all their effort on the product, very little on
... See more# seo is a system
We're not generating traffic because there is no system. Once we create the system, traffic will emerge.
A Scorecard has a handful of numbers that, at a glance, tell you how you are doing and where you are going.
Gino Wickman • What the Heck Is EOS?: A Complete Guide for Employees in Companies Running on EOS
# Differentiation
We forget that differentiation isn't only about the product. It's also about the process.
Me providing weekly reports is a differentiator.
My personal email is a differentiator.
# Quantification
To me, this is where scorecards come into play. Quick ways to see what is working
# Fishing innovation
My father in law has a system of fishing. He's so proud of it. He doesnt understand why anyone would want to fish any other way. Follow the process, and you'll catch fish.
Everything, from the line, to the bubble float color, to the specific type of hook, to the Powerbait that works best. And he still is passionate about
... See more# Pyramid Scheme
All business is a pyramid scheme. E myth is how you build one that actually creates value.
# problems
You dont have marriage problems. You lack a marriage system
You dont have parenting problems. You dont have a parenting system
This is what you are called to create. Not just art. You're called to create fishing rigs like your father in law. To Innovate. Build things where you say “why would you do this any other way”
# Innovate everything
What do you wear on zoom?
What's your zoom background?
What Webcam do you use?
Headset or headphones?
This is the game