If you’re posting on social media or any platform with an algorithm, the real question is: do you work for the algorithm or are you committed to working for the people who want to go where you hope to take them?
The trouble with the internet, Mr. Williams says, is that it rewards extremes. Say you’re driving down the road and see a car crash. Of course you look. Everyone looks. The internet interprets behavior like this to mean everyone is asking for car crashes, so it tries to supply them.