dreaming of a better internet

Bluesky acts more like a particularly large Discord server--a place to socialize, bullshit, banter, and kill time--than it does like a proper Twitter replacement. For many people I think this is fine; I’m not sure how much the world needs a “Twitter replacement” anyway. But the distinction is still important. Part of what’s made Twitter so

The scariest thing about technology? The humans making it. Technology isn’t inherently bad, but it’s too often in the wrong hands. If it truly speaks to and supports your audience, then don’t feel shy to utilise technologies to build your brand world and connect with your audience in more mutual ways. This is about world (not just bot) building.