Digital Brand
Paulina Paucic and
Digital Brand
The AI Branding Wars Have Begun
AI models are getting better — all of them. The gap between the top and 10th-best has been cut in half in a year, and the top two models are basically tied.
Large language models are increasingly, and similarly competent because they are trained on largely the same datasets — the Common Crawl, a massive archive of... See more
AI models are getting better — all of them. The gap between the top and 10th-best has been cut in half in a year, and the top two models are basically tied.
Large language models are increasingly, and similarly competent because they are trained on largely the same datasets — the Common Crawl, a massive archive of... See more
The problem with positioning, as explained by Sharp and his crew at Ehrenberg-Bass, is that it limits a brand’s potential reach by cutting down the possible universe instead of thinking about how it can appeal as broadly as possible.
Noah Brier • The Brand Positioning Edition
Sublime is not:
Sublime is not another note-taking tool to add your grocery list or to store your kids health insurance info – the ideas that move you should not live alongside the daily minutia.
Sublime is not a read it later tool that becomes a graveyard of junk.
Sublime is not a social network – there’s no likes, no comments, no vanity metrics.
Subl
