Pablo Rodríguez

Bill Bernbach, founder of advertising agency DDB, reminds us that it is not enough to be right — you must also be compelling:

"A dull truth will not be looked at. An exciting lie will. That is what good, sincere people must understand. They must make their truth exciting and new, or their good works will be born dead."

Co-authors Rosamund and Benjamin Zander, on finding the right frame:

“Every problem, every dilemma, every dead end we find ourselves facing in life, only appears unsolvable inside a particular frame or point of view. Enlarge the box, or create another frame around the data, and problems vanish, while new opportunities appear.”

Astronaut Scott Kelly on smart:

“The smartest person in the room, I’ve learned, is usually the person who knows how to tap into the intelligence of every person in the room.”

Extended Mind

The Extended Mind is a theory in cognitive science that argues our thinking isn’t limited to the brain alone—it extends into our bodies, our tools, and our environments.

When we jot notes on paper, gesture with our hands, or use a calculator, those tools and actions don’t just support thinking—they are part of the thinking process. The... See more