Pablo Rodríguez

My take: what’s happening is the same thing that happens with every new revolutionary piece of technology—we stop exercising some mental muscles because the tool makes that particular task easier.

Think about it: GPS weakened our sense of direction, calculators slowed our mental math, and the internet made our memory lazier.

But no one says you’re an... See more

Herbs are an expensive non-obvious addition, while also being a bargain if the goal is to create delight, interest or satisfaction.

As we digitize our interactions, the first thing to go are the herbs. We strip away anything that’s not obviously functional.