NON NEGOTIABLES

1. Of the place

2. Less is more

3. Vibrant collaboration

4. No repeat ingredients

5. Consolidation + speed

6. Confidence + competence

7. In + out service

8. Pursuit of excellence

9. Details matter

10. Know your shit!

11. FOCUS

12. Service

13. Time

14. Not about you

15. Perfect means perfect

16. No excuses

17. Respect tradition

18. Push boundaries

19. Clean as you go

20. Break down boxes

21. Shirts perfectly pressed

22. Personal hyg

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Camus refers to the Artist as wholly embodying the absurd life, creating a new world parallel to our existing one that is entirely satisfied with description instead of explanation. This defines absurdity. The explanation for things is irrelevant, because in the grand scheme, there are none. All we have at our disposal are our descriptions, our per... See more

We live in a time where brands are expected to not just reflect our values but act on them. Trust in business can no longer be based on visual signals of authenticity, only on proof of work.

People co-create their identities with brands just as they do with religions, communities, and other other systems of meaning.

to the horribly corporate Brandless. Even the names of boring basics companies like “Common Threads” and “Universal Standard” reflect the the popularity of genericness

K-HOLE and Box1824 captured the new landscape in their breakthrough 2014 report “Youth Mode.” They described an era of “mass indie” where the search for meaning is premised on differentiation and uniqueness, and proposed a solution in “Normcore.” Humorously, nearly everyone mistook Normcore for being about bland fashion choices rather than the grea... See more

With information effortlessly transferable at zero marginal cost and social platforms that blast content to the top of everyone’s feed, it’s difficult to for an ethics based on scarcity to sustain itself.