Paulina Paucic

People are always seeing and being seen, and in some ways, owning products does constitute one form of cultural participation. Yet it is also clear that owning goods alone is not a really significant sort of participation.

Content is how brands influence culture, and content can make or break a brand. The way brands’ products are going to be discovered, shared, talked about and bought is more important than a product itself. Rhode, Hailey Bieber’s brand, does a great job of making its products discoverable, and not only because of her own celebrity. The lip phone cas... See more

Dear strategists, you are only as good as the questions you ask. AI will not replace that, it will demand it of you.