Paulina Paucic

That experiment failed. Humanity does not want to be a global hive mind. We are not rational Bayesian updaters who will eventually reach agreement; when we receive the same information,  it tends to polarize us  rather than unite us. Getting screamed at and insulted by people who disagree with you doesn’t take you out of your filter bubb

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The realization that producing culture is about producing types of personhood is the central issue of this new cultural economy.

Unlimited availability and optionality among consumer goods has staged the final competitive battleground in the space of immaterial value, where there is no ceiling on “cultural value add” managers can jazz up a product with. Is it any surprise that brands want to become culture itself?

People co-create their identities with brands just as they do with religions, communities, and other other systems of meaning.

Dear strategists, you are only as good as the questions you ask. AI will not replace that, it will demand it of you.