Paulina Paucic

Mass culture itself has become a subculture — a sort of sideshow to the real action,

K-HOLE and Box1824 captured the new landscape in their breakthrough 2014 report “Youth Mode.” They described an era of “mass indie” where the search for meaning is premised on differentiation and uniqueness, and proposed a solution in “Normcore.” Humorously, nearly everyone mistook Normcore for being about bland fashion choices rather than the... See more

The judge of a subculture is not its stated axioms, but the type of people who identify as its members.