ccccultura

Culture is no longer made. It is simply curated from existing culture, refined, and regurgitated back at us. The algorithms cut off the possibility of new discovery.

Billboard's 2024 year-end analysis: 82% hit songs now use one of just four melodic structures that have previously proven most successful by the algorithm. Spotify's year-end data: the average similarity score between Top 100 tracks reached an all-time high.

When I was younger, I admired trends without questioning their origins. Now, I see them as reflections of the Zeitgeist —whether influenced by environmental shifts, economic changes, or collective emotions.

Content is how brands influence culture, and content can make or break a brand. The way brands’ products are going to be discovered, shared, talked about and bought is more important than a product itself. Rhode, Hailey Bieber’s brand, does a great job of making its products discoverable, and not only because of her own celebrity. The lip phone cas... See more

Content creates context