ccccultura

Content creates context

People co-create their identities with brands just as they do with religions, communities, and other other systems of meaning.

Mass culture itself has become a subculture — a sort of sideshow to the real action,

The origin of the term “culture” is best documented by the comparative literature scholar Raymond Williams, who charted its appearance in his book Culture and Society, 1780-1950 . At the beginning of the 18th century, “culture” was still only a verb. It meant to cultivate the land, to encourage natural growth: the culture of leeks or potatoes or ga... See more

“the concept of authenticity is increasingly deemed inauthentic.”

We live in a time where brands are expected to not just reflect our values but act on them. Trust in business can no longer be based on visual signals of authenticity, only on proof of work.