ccccultura

That experiment failed. Humanity does not want to be a global hive mind. We are not rational Bayesian updaters who will eventually reach agreement; when we receive the same information,  it tends to polarize us  rather than unite us. Getting screamed at and insulted by people who disagree with you doesn’t take you out of your filter bubble — it

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No matter how great the list of product recommendations in your favorite nootropics or skincare subreddit, the practices and the moral premises of a subculture always are deferred when put in company hands. Deferred in the way that buying the hottest running shoes don’t mean you’re fit. Deferred in the way that buying books from Verso isn’t an... See more

Content creates context

Today, social media has become a more perfect tool for culture than Arnold could have imagined, and its use a science of penetrating the mass mind.

The Lifestyle era was not about creating culture; it was about attaching brands onto existing cultural contexts. It was not about shaping people; it was about sorting consumer demographics into niche categories.