ccccultura

The judge of a subculture is not its stated axioms, but the type of people who identify as its members.

Content is how brands influence culture, and content can make or break a brand. The way brands’ products are going to be discovered, shared, talked about and bought is more important than a product itself. Rhode, Hailey Bieber’s brand, does a great job of making its products discoverable, and not only because of her own celebrity. The lip phone cas... See more

Culture is no longer made. It is simply curated from existing culture, refined, and regurgitated back at us. The algorithms cut off the possibility of new discovery.

Today, social media has become a more perfect tool for culture than Arnold could have imagined, and its use a science of penetrating the mass mind.