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The Youth Report 2017 delves into progressive Gen-Z behaviors: authenticity, skepticism towards brands, communal creativity, fake optimism, and digital immersive experiences reshaping identity and consumer culture.
LinkGen Z Report

Content creates context
Ana Andjelic | Substack
-Ana Andjelic
People co-create their identities with brands just as they do with religions, communities, and other other systems of meaning.
subpixel space • After Authenticity
Mass culture itself has become a subculture — a sort of sideshow to the real action,
Toby Shorin • Life After Lifestyle
The origin of the term “culture” is best documented by the comparative literature scholar Raymond Williams, who charted its appearance in his book Culture and Society, 1780-1950 . At the beginning of the 18th century, “culture” was still only a verb. It meant to cultivate the land, to encourage natural growth: the culture of leeks or potatoes or ga... See more
Toby Shorin • Life After Lifestyle
“the concept of authenticity is increasingly deemed inauthentic.”
subpixel space • After Authenticity
We live in a time where brands are expected to not just reflect our values but act on them. Trust in business can no longer be based on visual signals of authenticity, only on proof of work.