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After Authenticity
But who are we — am I — trying to be original for? Myself, a client, a boss, a professor, Instagram, my mom, nobody at all? I think that it’s time to really think about who we’re creating for, so that we can strategize who deserves our originality, who deserves our efficiency, who deserves both, and who deserves neither. If there’s one thing I’m... See more
libbymarrs.net • Post-Authentic Sincerity a Premium Generic Essay
The idea of being a poser, of being driven to do things because it’ll look good and for the satisfaction of knowing someone thinks it looks good, not for the satisfaction of actually doing the thing. Could it be this is more prevalent today, because more eyes are on us all the time with the internet? Because we watch so much TV, we start thinking
... See moreWe live in an era where personal style is increasingly indistinguishable from brand strategy. The aesthetic codes that once belonged to subcultures, regions, or craftspeople have been flattened into algorithms—optimized for compatibility, trend velocity, and frictionless aspiration. When everything looks good, originality becomes the only risk... See more
Good Taste is Making You Boring
One of the saddest things to me is the cultural decay cycle in our new age of virality.
Sub-cultures that took years to form through meaning are essentially destroyed within days or weeks.
If you think about it, a niche culture builds their own language, symbols, aesthetics or rituals to... See more
Tobias van Schneiderx.com