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After Authenticity
The late 1980s and 1990s became the time when the bohemian pursuit of expression, individuality, and desire was played out through bourgeois association with the “right” brands and institutions.
Andrew Root • Faith Formation in a Secular Age : Volume 1 (Ministry in a Secular Age): Responding to the Church's Obsession with Youthfulness
What interested me was the way that different subcultures and brands were feeding off one another. Lifestyle brands and DTC needed to draw on these subcultural elements—they needed to be the products people buy in order to participate. And in the other direction, product imagery was beginning to play an important role in subcultural formation. In m
... See moreToby Shorin • Life After Lifestyle
What logic could possibly be upended by punks, goths, gabbers, or neo-pagans when the internet, a massively lucrative space of capitalization, profits off the personal expression and political conflict of its users?