After Authenticity

If you are reading this, you likely grew up in an era in which irony was the primary way of engaging with the world. Not only did it have to do with goods, but was (and continues to be) pervasive in interpersonal relations. Asserting one’s individuality and refusing group labels on principle is not unique to hipsters but can be seen in dozens of ot... See more

When I was younger, I admired trends without questioning their origins. Now, I see them as reflections of the Zeitgeist —whether influenced by environmental shifts, economic changes, or collective emotions.

Subcultures were the main creative cultural force from roughly 1975 to 2000, when they stopped working. Why?