Design

The design language is the very DNA of a product and thus defines the brand and its identity. It is not just the physical appearance and the materials, but also the indescribable but recognizable feeling the product evokes. A powerful design is a rare commodity in today’s world, where everything and everyone is programmed to move to the median.

A vision springs, not from a careful understanding of a context, but from a fantasy: if you could just make it into another context your problems will go away.

Most buy something they just want to work. Configuration is a drag, not a desire. Setting something up brings them down. They just want their struggle out of the way, and choosing and buying the thing was the majority of the work they signed up for. The rest should just glide.

Defaults aren't just about nailing The Golden Path, it's also about choos... See more

The useful thing about defining good design as a form-context fit is that it tells you where you will find the form. The form is in the context.