The luxury of knowing is rarer than you think, and we probably underestimate just how much that impacts our day to day lives and the lives of those closest to us who aren’t so lucky.
At its best, culture isn’t a poster on a wall or a paragraph in a mission statement. It’s the operating system that lets people communicate, execute and hold one another accountable without endless escalation or micromanagement.
Maybe most importantly, a Personal Business is properly scaled. It doesn’t have to be small, but it should grow at a pace that optimizes for its own resilience rather than to dominate a market.
The companies that stand out are the ones who have a particularly high-quality way of doing things. That quality can be traced back to the people who run and work for the company having a deep personal connection to what it is they do.
One more takeaway: if there’s an idea you wish you could pursue, even though it doesn’t work with your business’s structure or rhythm, shift the lens. Ask not how, but why , and let that be your compass.