Pritesh

Move like you’re late and wait like you’re early.

“An insight is a non-obvious truth about how one or more inflections can be harnessed to change people’s behavior.” While inflection points are about a tech wave, or regulatory / cultural shift, insight is fundamentally about customer behaviour. Inflections provide the ‘why now?’ and the insight helps you take advantage of it.

“you want to force a choice and not a comparison... If everybody’s selling apples, I can’t be a 10 times better apple. I want to be the world’s first banana.”

tension is sport’s most seductive narrative device.

People think good decision-making is about being right all the time. It’s not. It’s about lowering the cost of being wrong and changing your mind.

When the cost of mistakes is high, we’re paralyzed with fear. When the cost of mistakes is low, we can move fast and adapt.

Make mistakes cheap, not rare.

At the heart of agency lies a willingness to question defaults. To be agentic, you have to treat “how things are supposed to be done” as just one option among many.

Most problems are solvable. But that doesn’t mean the solution will look like you hope it will; there will be trade offs.

“You can attract luck simply by telling people what you are working on.”