Pritesh

Custodians do not just improve the quality of the product. We forget that these custodians hone the amateur’s craft, sharpen her judgment. In casting a critical eye, they separate the committed amateur from the disingenuous amateur.

Finding one’s voice is an act of self-discovery. Finding one’s niche is an act of finding out who in the world thinks you’re interesting. Voice is brand identity; niche is market segment. Voice, inside out; niche, outside in.

The thing about great institutions (a fancy way of saying “the rules we all agree to play by”) is they’re expensive to build.

I like to travel because it’s a recalibration every time, even a little bit of what I know about the world.

“Beauty is that moment when your mind jumps the curb. Beauty is the instant you sit up and start paying attention. Whatever makes that happen for you can be beautiful. ... But you have to be open to seeing it. Beauty doesn’t find you. You create beauty by looking for it.”

A symbol, in its simplest form, is an object that stands for another object, giving it an arbitrary association. In this way, a symbol is a sign that has acquired a conventional meaning through habitual use.

All this is to say is that for design, as for other fields, the road to greatness is often paved with obsession—an immoderate, unjustifiable surplus of care. Doing things that no-one asked for with a love that no-one could reasonably expect.

There are lot of different ways to define great design, but this display of obsessive care over the things that “no-one asked for” is probably my favourite. More than a little neurotic and almost never making financial sense, this desire to go further than required has always seemed to me so noble, a pure expression of the deferred love contained w... See more

Because adding something makes you feel like you are advancing, while taking something away makes you feel like you are retreating. Couple this with the fact that most companies are incentivized to sell us endless “solutions”, and it should come as no surprise that the desire take something away is practically non-existent.