Pritesh

Finding one’s voice is an act of self-discovery. Finding one’s niche is an act of finding out who in the world thinks you’re interesting. Voice is brand identity; niche is market segment. Voice, inside out; niche, outside in.

Because, like an aphorism, Memes communicate a lot with very little. You could take a meme and write an entire essay about it.

In 1944, at the request of the Allied Forces, the 1939 Michelin Guide to France was specially reprinted for military use. When the soldiers stormed the beaches of Normandy, they carried with them these specially printed Michelin Guides because their maps were judged the best and most up-to-date available. Throughout the rest of the war, the... See more

The companies that stand out are the ones who have a particularly high-quality way of doing things. That quality can be traced back to the people who run and work for the company having a deep personal connection to what it is they do.

All this is to say is that for design, as for other fields, the road to greatness is often paved with obsession—an immoderate, unjustifiable surplus of care. Doing things that no-one asked for with a love that no-one could reasonably expect.

humans are particularly wired to follow the cues of three groups: the close, the many, and the powerful.

Amateurs talk strategy or tactics. Professionals talk logistics.

There

are lots of rewards for heroic saves at work. But heroic saves undermine the desire to build better systems.