"The Grand Canyon wouldn't be so popular if it was just a uniform trench. The trick is controlling and managing chaos and turning it into something useful."
Processes also serve as repositories of institutional memory. They carry lessons from countless past cases, often unknown to the person following the process. Problems once encountered, solutions once devised, all of that is encoded into a set of steps.
A symbol, in its simplest form, is an object that stands for another object, giving it an arbitrary association. In this way, a symbol is a sign that has acquired a conventional meaning through habitual use.
Gen-Z isn’t just trusting influencers over experts, they’re redefining what “expert” even means. Doctors, journalists, and scientists are dismissed, not because they are wrong, but because they are inconvenient, a straw poll of teens told Fortune . Influencers, on the other hand, are fast, familiar, and on the medium we turn to most: our phones.
A razor is a decision rubric that has an element of paradox or counter-intuitiveness to it, and as a result is particularly challenging and costly to apply.