Pritesh

MAYA dictates that the ideal design sits between solutions that are completely novel and entirely familiar. Be too novel and customers will tune you out. Be too familiar and customers will look right past you. Or, in Loewy’s words, “The adult public’s taste is not necessarily ready to accept the logical solutions to their requirements if the... See more

Maybe most importantly, a Personal Business is properly scaled. It doesn’t have to be small, but it should grow at a pace that optimizes for its own resilience rather than to dominate a market.

PMF is effectively the nailing before the scaling.

Memes and Aphorisms are the same thing.

" Rest is not something that the world gives us. It's never been a gift. It's never been something you do when you've finished everything else. If you want rest, you have to take it. You have to resist the lure of busyness, make time for rest, take it seriously, and protect it from a world that is intent on stealing it. "

True taste is less performative. It is a product doing exactly what you want it to do with minimal friction. It is a feeling of working with a system, rather than against it. It is intuitive but legible, familiar but anticipatory.

Pay attention. What do you see that no one else sees? A word. A feeling. An aesthetic. Do you notice fonts all around you- on neon signs, and restaurant awnings? Do you notice colors? Do you feel taste? Do you pause to appreciate a shot in a movie that no one else cares about? Your edge is often at what you notice, and the world ignores.

A puzzle has well-defined rules and a single solution, and we know when we have reached that solution. Puzzles deliver the satisfaction of a clear-cut task and a correct answer. Even when you can’t find the right answer, you know it exists. Puzzles can be solved; they have answers. But the solutions may be difficult to find.