One reason Gen Z trusts influencers so much is that they feel like they actually know them. “Influencers feel like friends,” says Millie, a 16-year-old student from Leeds. “The more you see them, the more you trust them, even though they are technically strangers.” Their frequent posting schedule, sometimes 10-plus times a day, makes teenagers feel... See more
Taste and craft are not about endless design reviews. Taste is finely-tuned intuition for what differentiates good from great — and perhaps more importantly, the ability to explain why.
Medieval surnames came directly from occupations because work was identity. Around the 11th century, everyone knew who John the Baker was versus John the Miller. Your work was literally your signature.
The word "vocation" comes from Latin vocatio —literally meaning "a call, summons." Originally, a divine calling.
The luxury of knowing is rarer than you think, and we probably underestimate just how much that impacts our day to day lives and the lives of those closest to us who aren’t so lucky.
Maybe most importantly, a Personal Business is properly scaled. It doesn’t have to be small, but it should grow at a pace that optimizes for its own resilience rather than to dominate a market.