Everything you want is on the other side of “worse first.” But when you can get comfortable being uncomfortable, you can have nearly anything you want in this life.
“When you can get comfortable being uncomfortable, you can have nearly anything you want in this life. ”
If you want to live an asymmetric life: Do hard things.
A razor is a decision rubric that has an element of paradox or counter-intuitiveness to it, and as a result is particularly challenging and costly to apply.
One more takeaway: if there’s an idea you wish you could pursue, even though it doesn’t work with your business’s structure or rhythm, shift the lens. Ask not how, but why , and let that be your compass.
The point being: Looking closely is valuable at every scale. From looking closely at a sentence, a photograph, a building, a government. It scales and it cascades — one cognizant detail begets another and then another. Suddenly you’ve traveled very far from that first little: Huh.
I’d say that that huh is the foundational block of curiosity. To get... See more
The companies that stand out are the ones who have a particularly high-quality way of doing things. That quality can be traced back to the people who run and work for the company having a deep personal connection to what it is they do.
Maybe most importantly, a Personal Business is properly scaled. It doesn’t have to be small, but it should grow at a pace that optimizes for its own resilience rather than to dominate a market.