Pritesh

“Perspective has an expiration date, no matter how hard you try to hold on to it.”

“The ‘how’ is the killer of all great dreams.” So, don’t worry about how you will achieve any of the story as you’re writing it. Just write down the dream.

Storytelling is an art form that invites people along for a ride.

At the heart of agency lies a willingness to question defaults. To be agentic, you have to treat “how things are supposed to be done” as just one option among many.

The companies that stand out are the ones who have a particularly high-quality way of doing things. That quality can be traced back to the people who run and work for the company having a deep personal connection to what it is they do.

“you want to force a choice and not a comparison... If everybody’s selling apples, I can’t be a 10 times better apple. I want to be the world’s first banana.”

A playful mind is inquisitive, and learning is fun. If you indulge your natural curiosity and retain a sense of fun in new experience, I think you'll find it functions as a sort of shock absorber for the bumpy road ahead.

“Inspiration comes on the twenty-fifth attempt, not the first. If you want to make something excellent, don’t wait for a brilliant idea to strike. Create twenty-five of what you need and one will be great. Inspiration reveals itself after you get the average ideas out of the way, not before you take the first step.”