The point being: Looking closely is valuable at every scale. From looking closely at a sentence, a photograph, a building, a government. It scales and it cascades — one cognizant detail begets another and then another. Suddenly you’ve traveled very far from that first little: Huh.
I’d say that that huh is the foundational block of curiosity. To get... See more
A razor is a decision rubric that has an element of paradox or counter-intuitiveness to it, and as a result is particularly challenging and costly to apply.
Finding one’s voice is an act of self-discovery. Finding one’s niche is an act of finding out who in the world thinks you’re interesting. Voice is brand identity; niche is market segment. Voice, inside out; niche, outside in.