One reason Gen Z trusts influencers so much is that they feel like they actually know them. “Influencers feel like friends,” says Millie, a 16-year-old student from Leeds. “The more you see them, the more you trust them, even though they are technically strangers.” Their frequent posting schedule, sometimes 10-plus times a day, makes teenagers feel... See more
‘When you buy something cheap and bad, the best you’re going to feel about it is when you buy it. When you buy something expensive and good, the worst you’re going to feel about it is when you buy it.’
A vision springs, not from a careful understanding of a context, but from a fantasy: if you could just make it into another context your problems will go away.
“We haven’t seen a massive drop in student knowledge, but we have seen a drop in student discussion,” said Bowry. “And without discussion, there’s no deep understanding.”