Pritesh

It's just been following the breadcrumbs of life that get strewn on the road along the way.

Complacency is cancer

Taste starts with noticing.

"The Grand Canyon wouldn't be so popular if it was just a uniform trench. The trick is controlling and managing chaos and turning it into something useful."

Ideologies are ways of organizing large swaths of life and experience under a set of shared but unexamined assumptions. This quality makes an ideology particularly hard to see, at least while it’s exerting its hold on your culture. A reigning ideology is a little like the weather, all pervasive and virtually inescapable. Still, we can try.

MAYA dictates that the ideal design sits between solutions that are completely novel and entirely familiar. Be too novel and customers will tune you out. Be too familiar and customers will look right past you. Or, in Loewy’s words, “The adult public’s taste is not necessarily ready to accept the logical solutions to their requirements if the... See more