Pritesh

Identities are interfaces. They mediate between your interiority and the outside world. Each identity provides a set of affordances—things they allow you to do. If you have access to the identity “cop,” you can do and say things that others can’t.

As Mumford observed almost a century ago, the world loses its soul when we place too much weight on the ideal of total quantification. By doing so, we stop valuing what we know to be true, but can’t articulate. Rituals lose their significance, possessions lose their meaning, and things are valued only for their apparent utility.

If your "taste" doesn't cost you something, it's not taste. It's preference.

“An insight is a non-obvious truth about how one or more inflections can be harnessed to change people’s behavior.” While inflection points are about a tech wave, or regulatory / cultural shift, insight is fundamentally about customer behaviour. Inflections provide the ‘why now?’ and the insight helps you take advantage of it.

The tradeoffs of making the world more efficient are too light to be felt until they’re too heavy to be broken.

It had thousands of likes. It had to be true.

The single most important job of a leader — even if they’re mediocre at everything else — is to make decisions, and to know when and where those decisions need to be made.