Pritesh

Most problems are solvable. But that doesn’t mean the solution will look like you hope it will; there will be trade offs.

The thing about memes is they don't spread because someone forces them to. They spread because they make connections that weren’t there before.

KTLO level is not the same as maintenance level. Maintenance level investments keep a thing functional at the current level of functional capacity. KTLO activities can sink lower, to hibernation levels of metabolism.

Grief is a giant neon sign, protruding through everything, pointing everywhere, broadcasting loudly, “Love was here.” In the finer print, quietly, “Love still is.”

The design language is the very DNA of a product and thus defines the brand and its identity. It is not just the physical appearance and the materials, but also the indescribable but recognizable feeling the product evokes. A powerful design is a rare commodity in today’s world, where everything and everyone is programmed to move to the median.

The campaign is genius in its inherent virality—it’s accessible, it’s simple, it’s easy-to-understand. Most importantly, it can be remixed endlessly.