“you want to force a choice and not a comparison... If everybody’s selling apples, I can’t be a 10 times better apple. I want to be the world’s first banana.”
Simplicity reveals a system’s essence by refining it down to its fundamental truths. Fewer elements mean fewer hiding places, making quality, skill, and thoughtfulness (or their absence) clearer
Taste and craft are not about endless design reviews. Taste is finely-tuned intuition for what differentiates good from great — and perhaps more importantly, the ability to explain why.
The appeal of learning through others is that it can be efficient. Books, mentors, case studies all compress years of experience into hours of consumption. But compression has a cost: it assumes a decoder. Without proper tacit knowledge, the message can lose meaning or, in some cases, be actively confused. In these cases, theory isn’t wrong, just... See more
“Beauty is that moment when your mind jumps the curb. Beauty is the instant you sit up and start paying attention. Whatever makes that happen for you can be beautiful. ... But you have to be open to seeing it. Beauty doesn’t find you. You create beauty by looking for it.”