Pritesh

And ultimately, fear will disguise itself as “not me” and “not now.” It might already be creeping in as you read this.

MAYA dictates that the ideal design sits between solutions that are completely novel and entirely familiar. Be too novel and customers will tune you out. Be too familiar and customers will look right past you. Or, in Loewy’s words, “The adult public’s taste is not necessarily ready to accept the logical solutions to their requirements if the soluti... See more

Pseudonyms are a social technology with a deep history.

A vision springs, not from a careful understanding of a context, but from a fantasy: if you could just make it into another context your problems will go away.

Identities are interfaces. They mediate between your interiority and the outside world. Each identity provides a set of affordances—things they allow you to do. If you have access to the identity “cop,” you can do and say things that others can’t.

“The ‘how’ is the killer of all great dreams.” So, don’t worry about how you will achieve any of the story as you’re writing it. Just write down the dream.

In 1944, at the request of the Allied Forces, the 1939 Michelin Guide to France was specially reprinted for military use. When the soldiers stormed the beaches of Normandy, they carried with them these specially printed Michelin Guides because their maps were judged the best and most up-to-date available. Throughout the rest of the war, the soldier... See more

I like to say that a single panel cartoon is like a mini stage. The artist is a set designer, choreographer, script writer, costume designer, casting director. Each element in the drawing needs to be necessary for the idea, no more, no less; there are exceptions of course.