cultural futurism
As of 2023, the Futures Cone includes seven alternative futures: potential, preposterous, possible, plausible, probable, preferable, and projected (Voros, 2017).
readwise.io • Culture_Mapping_Strategic_Primer
People who spend a lot of time exploring these subcultures feel like they can see into the future, and for good reason. What happens online often shows up in the headlines weeks, months, or even years later. The internet has become the petri dish of culture — the soil in which new movements and novel conversations find root
Aaron Z. Lewis • The garden of forking memes: how digital media distorts our sense of time
How is it even possible to maintain a data-driven approach to a world that simply does not make sense?
This is the future of work skill, which no one wants to talk about: Knowing when to look beyond the data, because only human intuition, leaps of logic, and sense-making can come to ‘an’ answer. (Note: Not ‘the’ answer... that’s another trapping of
... See moreMatt Klein • 3_TRENDS_Vol.27: Elliot Aronow: Sarapocial Relationships, Senseless Data + Boy Talk
The possibilities for use cases of a living foresight model become endless with structured analytics. Imagine anticipating emergent genres for film producers, preemptively knowing which rights to secure, or identifying talent and untapped audiences. In the realm of industrial design, a living foresight model serves as a catalyst
for innovation,
... See morereadwise.io • Culture_Mapping_Strategic_Primer
As Robert Hughes wrote in his 1980 book The Shock of the New, “Nothing dates faster than people's fantasies about the future.”
Early indicators are integral to long-term planning. Indicators can be words, images, sounds, gestures, or any other form of communication that carries meaning. This is where semiotics, the study of signs and symbols, enters the game of forecasting. By identifying and analyzing these signals, decision- makers can better anticipate changes in the
... See morereadwise.io • Culture_Mapping_Strategic_Primer
For researchers, understanding the interplay between explicit and implicit language in consumer behavior is crucial for designing effective strategies. Just as political attitudes shape selective political listening, the implicit and explicit attitudes triggered by language play a significant role in consumer perceptions and actions.