cultural futurism

Early indicators are integral to long-term planning. Indicators can be words, images, sounds, gestures, or any other form of communication that carries meaning. This is where semiotics, the study of signs and symbols, enters the game of forecasting. By identifying and analyzing these signals, decision- makers can better anticipate changes in the bu

Here is the problem: The future visions that are put out there into the world are either commonplace, boring, meaningless, (corporate) agenda-driven, uninspiring, or all of the above together.

The reason for that, in my opinion, is that our minds are stuck in old ideologies, old systems, and old narratives, which prevents us from thinking outside th

For researchers, understanding the interplay between explicit and implicit language in consumer behavior is crucial for designing effective strategies. Just as political attitudes shape selective political listening, the implicit and explicit attitudes triggered by language play a significant role in consumer perceptions and actions.

As of 2023, the Futures Cone includes seven alternative futures: potential, preposterous, possible, plausible, probable, preferable, and projected (Voros, 2017).