Culture_Mapping_Strategic_Primer

Categorizing Traits into Taxonomies

Taxonomies play a crucial role in various aspects of human endeavor, offering systematic frameworks for organizing information. At their core, taxonomies ensure that everyone is speaking the same language and using the same terms, fostering clarity and coherence across diverse contexts, from culture

to analyst to b

For researchers, understanding the interplay between explicit and implicit language in consumer behavior is crucial for designing effective strategies. Just as political attitudes shape selective political listening, the implicit and explicit attitudes triggered by language play a significant role in consumer perceptions and actions.

Perceptions of time vary.

Time is not only about how far into the future research might look. It is also about the perception of time among research participants. Overall, recognizing

the variabilities in time perception allows researchers to gain insights into fundamental aspects of human cognition, behavior, and experience. Western and Eastern cult

Eastern cultures maintain a cyclical perception of time. Time is viewed as repeating or recurring in cycles, with events following a circular or spiral pattern. In cyclical time cultures, there is an understanding that the past, present, and future are interconnected, and that events repeat themselves over time. Time is seen as circular, with each

Early indicators are integral to long-term planning. Indicators can be words, images, sounds, gestures, or any other form of communication that carries meaning. This is where semiotics, the study of signs and symbols, enters the game of forecasting. By identifying and analyzing these signals, decision- makers can better anticipate changes in the bu

As of 2023, the Futures Cone includes seven alternative futures: potential, preposterous, possible, plausible, probable, preferable, and projected (Voros, 2017).

The same study noted that Western societies commonly measure time in increments of five minutes, while many Eastern cultures use 15-minute intervals.

The possibilities for use cases of a living foresight model become endless with structured analytics. Imagine anticipating emergent genres for film producers, preemptively knowing which rights to secure, or identifying talent and untapped audiences. In the realm of industrial design, a living foresight model serves as a catalyst

for innovation, prov