Somewhere along the way, we decided creativity should be efficient.
We gave it a workflow. A checklist. A deadline.
And that’s when it started to die.
The problem is not process. It is how we use it. We turned creativity into something that fits cleanly inside... See more
Midway through his deep sleep, the riff for the famous Stones song appeared to him in a dream, which seems too unbelievable to be true, yet this tale isn’t a work of fiction. Luckily, the guitarist had a Phillips cassette player near his bedside and captured the magical piece of music rather than let it float into oblivion while half asleep.