Creativity: Theory and Practice
Try writing about why the work is important, or spend some time reflecting on times in the past where you’ve felt most connected to it.
Dan Shipper • Why You're Not Doing Creative Work
Data collection is inherently creative. Depending on the data you choose to collect from the world, you can begin to see the world from a different perspective. Being a data collector means observing the world with curiosity.
Russell Davies • Do Interesting: Notice. Collect. Share
This gives us a roadmap to doing more creative work. What we need to do is, in the exploration phase, raise the perceived value of doing the work, raise the perceived costs of not doing the work, and lower the perceived value of doing other things.
Dan Shipper • Why You're Not Doing Creative Work
Make it attractive to do more creative work
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Regardless of whether or not we’re formally making art, we are all living as artists. We perceive, filter, and collect data, then curate an experience for ourselves and others based on this information set. Whether we do this consciously or unconsciously, by the mere fact of being alive, we are active participants in the ongoing process of
... See moreRick Rubin • The Creative Act: A Way of Being

against efficiency in creative work
Creativity is not a process. creativity is not scripted.
One of the most salient traits of creative visionaries like Walt Disney and Steve jobs is the absence of process.
Process is an organized way of doing things. But they didn’t have a process. They just did the work. No strict adherence to budget or timelines. Just figure things out on the fly.
... See moreWhatever inspiration is, it’s born from a continuous 'I don’t know.'
Wisława Szymborska