Creativity: Theory and Practice
Creativity is not a process. creativity is not scripted.
One of the most salient traits of creative visionaries like Walt Disney and Steve jobs is the absence of process.
Process is an organized way of doing things. But they didn’t have a process. They just did the work. No strict adherence to budget or timelines. Just figure things out on the fly.
... See more"The patterns are simple, but followed together, they make for a whole that is wiser than the sum of its parts. Cultivate hunches; write everything down, but keep your folders messy; embrace serendipity; make generative mistakes; follow the links; let others build on your ideas; borrow, recycle; reinvent. Build a tangled bank." — Steven Johnson
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Whatever inspiration is, it’s born from a continuous 'I don’t know.'
Wisława Szymborska
The Rules of Brainstorming
Quantity over quality
No such thing as a bad idea
Build on each others ideas
When nature finds itself in need of new ideas, it strives to connect, not protect.
Steven Johnson • Where Good Ideas Come From
In creative work there are two phases: exploration and execution. In the exploration phase, you don’t know what the thing is going to be, you don’t have all of the information or ideas you want to have, you don’t even know if what you’re thinking about is important, and any little breeze in the wrong direction might blow you off course. In the
... See moreDan Shipper • Why You're Not Doing Creative Work
Cultivating a state of mind where new ideas are born Cultivating a state of mind where new ideas are born
Henrik Karlssonhenrikkarlsson.xyzData collection is inherently creative. Depending on the data you choose to collect from the world, you can begin to see the world from a different perspective. Being a data collector means observing the world with curiosity.
Russell Davies • Do Interesting: Notice. Collect. Share
Another key aspect of idea generation is to embrace variance. Research shows that, to find good novel ideas, we likely have to come up with many bad novel ideas because most new ideas are pretty bad. Fortunately, we are good at filtering out low-quality ideas, so if we can generate novel ideas quickly and at low cost, we are more likely to generate
... See moreEthan Mollick • Co-Intelligence: Living and Working With AI
As humans are good at filtering out low-quality ideas, generating lots of ideas quickly is a great use for AI