Creativity: Theory and Practice
When nature finds itself in need of new ideas, it strives to connect, not protect.
Steven Johnson • Where Good Ideas Come From
Marty Bell • WePresent | Marty Bell’s 10 tips for a more fulfilling (and fun) life
This gives us a roadmap to doing more creative work. What we need to do is, in the exploration phase, raise the perceived value of doing the work, raise the perceived costs of not doing the work, and lower the perceived value of doing other things.
Dan Shipper • Why You're Not Doing Creative Work
Make it attractive to do more creative work
Dasha Nekrasova • Jon Rafman and Dasha Nekrasova on the Horror We Call Life
Try writing about why the work is important, or spend some time reflecting on times in the past where you’ve felt most connected to it.
Dan Shipper • Why You're Not Doing Creative Work

against efficiency in creative work
Creativity is not a process. creativity is not scripted.
One of the most salient traits of creative visionaries like Walt Disney and Steve jobs is the absence of process.
Process is an organized way of doing things. But they didn’t have a process. They just did the work. No strict adherence to budget or timelines. Just figure things out on the fly.
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