
Saved by Dr Rachel Connor and
Why You're Not Doing Creative Work
Saved by Dr Rachel Connor and
Try writing about why the work is important, or spend some time reflecting on times in the past where you’ve felt most connected to it.
Reframe non-productive time. One of the reasons the exploration phase of the work is low value is that most of it doesn’t look like work. It’s lots of reading, and sitting and thinking, and doodling, and trying things that lead to dead ends. Non-productive time feels like a waste—but it doesn’t have to! One way to think about this kind of time is
... See moreNon-productive is often framed wrongly so
This gives us a roadmap to doing more creative work. What we need to do is, in the exploration phase, raise the perceived value of doing the work, raise the perceived costs of not doing the work, and lower the perceived value of doing other things.
Make it attractive to do more creative work
In creative work there are two phases: exploration and execution. In the exploration phase, you don’t know what the thing is going to be, you don’t have all of the information or ideas you want to have, you don’t even know if what you’re thinking about is important, and any little breeze in the wrong direction might blow you off course. In the exec
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