Creativity: Theory and Practice
This gives us a roadmap to doing more creative work. What we need to do is, in the exploration phase, raise the perceived value of doing the work, raise the perceived costs of not doing the work, and lower the perceived value of doing other things.
Dan Shipper • Why You're Not Doing Creative Work
Make it attractive to do more creative work
Marty Bell • WePresent | Marty Bell’s 10 tips for a more fulfilling (and fun) life
Curiosity is voracious–the more you know the more you want to know; the more connections you make between the different bits of knowledge; the more ideas you have. Which is why curiosity is really the wellspring of creativity.
Alan Moore • Do Design: Why Beauty Is Key to Everything

against efficiency in creative work
Anne-Laure Le Cunff • Creative aliveness: turning life into a creative adventure
Data collection is inherently creative. Depending on the data you choose to collect from the world, you can begin to see the world from a different perspective. Being a data collector means observing the world with curiosity.
Russell Davies • Do Interesting: Notice. Collect. Share

Understand your own taste with the help of AI
Another key aspect of idea generation is to embrace variance. Research shows that, to find good novel ideas, we likely have to come up with many bad novel ideas because most new ideas are pretty bad. Fortunately, we are good at filtering out low-quality ideas, so if we can generate novel ideas quickly and at low cost, we are more likely to generate
... See moreEthan Mollick • Co-Intelligence: Living and Working With AI
As humans are good at filtering out low-quality ideas, generating lots of ideas quickly is a great use for AI
When nature finds itself in need of new ideas, it strives to connect, not protect.