Creativity: Theory and Practice
Creativity is not a process. creativity is not scripted.
One of the most salient traits of creative visionaries like Walt Disney and Steve jobs is the absence of process.
Process is an organized way of doing things. But they didn’t have a process. They just did the work. No strict adherence to budget or timelines. Just figure things out on the fly.
... See moreTry writing about why the work is important, or spend some time reflecting on times in the past where you’ve felt most connected to it.
Dan Shipper • Why You're Not Doing Creative Work

against efficiency in creative work
Whatever inspiration is, it’s born from a continuous 'I don’t know.'
Wisława Szymborska
Dasha Nekrasova • Jon Rafman and Dasha Nekrasova on the Horror We Call Life
The Rules of Brainstorming
Quantity over quality
No such thing as a bad idea
Build on each others ideas
Go for a walk; cultivate hunches; write everything down, but keep your folders messy; embrace serendipity; make generative mistakes; take on multiple hobbies; frequent coffeehouses and other liquid networks; follow the links; let others build on your ideas; borrow, recycle, reinvent. Build a
Steven Johnson • Where Good Ideas Come From
This doesn’t feel productive, even though it is.
Ozan Varol • You’re doing better than you think. Here’s why. - Ozan Varol
When nature finds itself in need of new ideas, it strives to connect, not protect.