Creativity: Theory and Practice
Creativity is not a process. creativity is not scripted.
One of the most salient traits of creative visionaries like Walt Disney and Steve jobs is the absence of process.
Process is an organized way of doing things. But they didn’t have a process. They just did the work. No strict adherence to budget or timelines. Just figure things out on the fly.
... See moreObviously, collaborations can work with idea generation too, but I think the most important part of idea generation is getting ideas yourself, then talking to people, customers, users to evolve them. Not talking to your teammates how great your team's idea is.
Pieter Levels • Make
Creativity requires connecting the dots, and connecting the dots requires allowing time for my subconscious to consolidate my ideas and make associations. This means that, from time to time, I need to just stare out the window and do nothing.
This doesn’t feel productive, even though it is.
This doesn’t feel productive, even though it is.
Ozan Varol • You’re doing better than you think. Here’s why. - Ozan Varol
When nature finds itself in need of new ideas, it strives to connect, not protect.
Steven Johnson • Where Good Ideas Come From
Understand your own taste with the help of AI
Whatever inspiration is, it’s born from a continuous 'I don’t know.'
Wisława Szymborska
The Rules of Brainstorming
Quantity over quality
No such thing as a bad idea
Build on each others ideas
Make space for unstructured creativity. You don’t need to create something useful or beautiful. You could doodle while watching your favorite TV show or imagine alternative endings to a novel you just read. In fact, you don’t need to produce anything at all.
Anne-Laure Le Cunff • Creative aliveness: turning life into a creative adventure
Another key aspect of idea generation is to embrace variance. Research shows that, to find good novel ideas, we likely have to come up with many bad novel ideas because most new ideas are pretty bad. Fortunately, we are good at filtering out low-quality ideas, so if we can generate novel ideas quickly and at low cost, we are more likely to generate
... See moreEthan Mollick • Co-Intelligence: Living and Working With AI
As humans are good at filtering out low-quality ideas, generating lots of ideas quickly is a great use for AI