Creativity: Theory and Practice
Go for a walk; cultivate hunches; write everything down, but keep your folders messy; embrace serendipity; make generative mistakes; take on multiple hobbies; frequent coffeehouses and other liquid networks; follow the links; let others build on your ideas; borrow, recycle, reinvent. Build a
Steven Johnson • Where Good Ideas Come From

against efficiency in creative work
Daniel Vassallo • Daniel Vassallo on Applied Antifragility – Visión Periférica Podcast • Podcast Notes
Creativity is not a process. creativity is not scripted.
One of the most salient traits of creative visionaries like Walt Disney and Steve jobs is the absence of process.
Process is an organized way of doing things. But they didn’t have a process. They just did the work. No strict adherence to budget or timelines. Just figure things out on the fly.
... See moreMarty Bell • WePresent | Marty Bell’s 10 tips for a more fulfilling (and fun) life
Whatever inspiration is, it’s born from a continuous 'I don’t know.'
Wisława Szymborska
Obviously, collaborations can work with idea generation too, but I think the most important part of idea generation is getting ideas yourself, then talking to people, customers, users to evolve them. Not talking to your teammates how great your team's idea is.
Pieter Levels • Make
The Rules of Brainstorming
Quantity over quality
No such thing as a bad idea
Build on each others ideas

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