Creativity: Theory and Practice
When nature finds itself in need of new ideas, it strives to connect, not protect.
Steven Johnson • Where Good Ideas Come From
Curiosity is voracious–the more you know the more you want to know; the more connections you make between the different bits of knowledge; the more ideas you have. Which is why curiosity is really the wellspring of creativity.
Alan Moore • Do Design: Why Beauty Is Key to Everything
Another key aspect of idea generation is to embrace variance. Research shows that, to find good novel ideas, we likely have to come up with many bad novel ideas because most new ideas are pretty bad. Fortunately, we are good at filtering out low-quality ideas, so if we can generate novel ideas quickly and at low cost, we are more likely to generate
... See moreEthan Mollick • Co-Intelligence: Living and Working With AI
As humans are good at filtering out low-quality ideas, generating lots of ideas quickly is a great use for AI
Regardless of whether or not we’re formally making art, we are all living as artists. We perceive, filter, and collect data, then curate an experience for ourselves and others based on this information set. Whether we do this consciously or unconsciously, by the mere fact of being alive, we are active participants in the ongoing process of
... See moreRick Rubin • The Creative Act: A Way of Being

Understand your own taste with the help of AI
Daniel Vassallo • Daniel Vassallo on Applied Antifragility – Visión Periférica Podcast • Podcast Notes
Reframe non-productive time. One of the reasons the exploration phase of the work is low value is that most of it doesn’t look like work. It’s lots of reading, and sitting and thinking, and doodling, and trying things that lead to dead ends. Non-productive time feels like a waste—but it doesn’t have to! One way to think about this kind of time is
... See moreDan Shipper • Why You're Not Doing Creative Work
Non-productive is often framed wrongly so
Data collection is inherently creative. Depending on the data you choose to collect from the world, you can begin to see the world from a different perspective. Being a data collector means observing the world with curiosity.