Creativity: Theory and Practice

Your brain works best when you are not instructing it on what to do. A lot of creative work is really just sitting around

Regardless of whether or not we’re formally making art, we are all living as artists. We perceive, filter, and collect data, then curate an experience for ourselves and others based on this information set. Whether we do this consciously or unconsciously, by the mere fact of being alive, we are active participants in the ongoing process of

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Another key aspect of idea generation is to embrace variance. Research shows that, to find good novel ideas, we likely have to come up with many bad novel ideas because most new ideas are pretty bad. Fortunately, we are good at filtering out low-quality ideas, so if we can generate novel ideas quickly and at low cost, we are more likely to generate

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Reframe non-productive time. One of the reasons the exploration phase of the work is low value is that most of it doesn’t look like work. It’s lots of reading, and sitting and thinking, and doodling, and trying things that lead to dead ends. Non-productive time feels like a waste—but it doesn’t have to! One way to think about this kind of time is

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Curate inspiration every day. Find apps, sites, and publications where you can brows through steams of inspiration, and save anything you like into niche buckets of interests. You'll get more creative, and you'll start to see ideas and make connections you hadn't considered before.

Creativity requires connecting the dots, and connecting the dots requires allowing time for my subconscious to consolidate my ideas and make associations. This means that, from time to time, I need to just stare out the window and do nothing.

This doesn’t feel productive, even though it is.

To come up with new ideas, you have to have space to be messy, to procrastinate, and to let your mind wander and free-associate. But there needs to be a balance. You eventually need to channel it into something concrete, or you won’t produce anything.

Make space for unstructured creativity. You don’t need to create something useful or beautiful. You could doodle while watching your favorite TV show or imagine alternative endings to a novel you just read. In fact, you don’t need to produce anything at all.