New Marketing

We are advocating nothing less than replacing today’s values-blind economy with a values-first economy of which all stakeholders are fully in control.

The fundamental message of marketing must change from "we want your money" to "we share your interests".

Promotion isn’t a chore. It’s a gift. A chance for us to celebrate the effort we and others put into our work. We shouldn’t shy away from it or treat it like a burden. Relish it as an opportunity to honor something we worked hard to make that we believe in.

It’s also about promoting creatively. It’s not just saying the same thing over and over... See more