creating a brand

One thing that stood out with this video, was Zimri talks about the merchandise distribution and then cuts to tshirt mockups. This clarified the gap between mockups and strategy in action.

Zimri’s brand strategy developments for Lubbock, TX. It’s great to see how this evolves from a single mark.

One brand adopted by the city governement and the citizens. Creatign a shared identity

Brand Strategy Implementation

1. “First Friday Art Trail Art Event”
   An art event where thousands of people visit. The city can sell branded merchandise with the new brand mark.

2. License merchandise to retailers
   eg: Texas Tech does this with their brand
   This provides revenue that can be used to revive city properties and assets like service vehicles, public advertising etc,.

3. Distribute freebies in public spaces and governent institutions.
   Residents in TX have to register their vehicle every year, so handing out free stickers and bookmarks during such visits can be a positive & (slightly) rewarding experience.