Brand Strategy & Creative Direction | Client Brand Design Process
Giving a Small Sandwich Shop a BIG Rebrand...For Free
youtube.comBrand Strategy
- Brand Story: The story of the brand.
- Brand Purpose: The company's "Why?".
- Brand Words: A collection of 3-4 words that define how the business should be seen.
- Brand Values: The beliefs that the company stands for.
- Brand Tone of Voice: How do you express the brand's personality?
- Mission Statement: A short statement to assist in
Brand Strategy and Creative Direction Template - South Korea — Templates for Soloprenuers and Freelance Designers
- Agenda: Overview of what to expect in the presentation.
- Research - Target Audience: Recap of the three chosen personas to understand who you’re delivering your message to.
- Research - Goals & Takeaways: Summary of the main research questions and goals to remind the audience of the journey.
- Brand Strategy - Purpose: Overview of the business goals