Brand Strategy and Creative Direction Template - South Korea — Templates for Soloprenuers and Freelance Designers
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Brand Strategy and Creative Direction Template - South Korea — Templates for Soloprenuers and Freelance Designers
Brand Strategy
- Brand Story: The story of the brand.
- Brand Purpose: The company's "Why?".
- Brand Words: A collection of 3-4 words that define how the business should be seen.
- Brand Values: The beliefs that the company stands for.
- Brand Tone of Voice: How do you express the brand's personality?
- Mission Statement: A short statement to assist in