creating a brand
Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5)
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Rebrand — Stellar visual identity inspiration
rebrand.gallery
visual identity inspo collection
One thing that stood out with this video, was Zimri talks about the merchandise distribution and then cuts to tshirt mockups. This clarified the gap between mockups and strategy in action.
Zimri’s brand strategy developments for Lubbock, TX. It’s great to see how this evolves from a single mark.
One brand adopted by the city governement and the citizens. Creatign a shared identity
Brand Strategy Implementation
“First Friday Art Trail Art Event”
An art event where thousands of people visit. The city can sell branded merchandise with the new brand mark.License merchandise to retailers
eg: Texas Tech does this with their brand
This provides revenue that can be used to revive city properties and assets like service vehicles, public advertising etc,.Distribute freebies in public spaces and governent institutions.
Residents in TX have to register their vehicle every year, so handing out free stickers and bookmarks during such visits can be a positive & (slightly) rewarding experience.
Product advertising explains the product to me. Brand advertising explains me to me. (via John Bevins)
Rachel Karten • Great Campaigns Start With Great Copy
‘When you buy something cheap and bad, the best you’re going to feel about it is when you buy it. When you buy something expensive and good, the worst you’re going to feel about it is when you buy it.’
Satyajit Rout • #113 - The funny ways we think about money
Does this count as a turntable fable…. Hmm?
Studio Embed.
read.cv
saved this for the unique “about me” presented from a company.
I want to come back to this and study the writing.