creating a brand
‘When you buy something cheap and bad, the best you’re going to feel about it is when you buy it. When you buy something expensive and good, the worst you’re going to feel about it is when you buy it.’
Satyajit Rout • #113 - The funny ways we think about money
Does this count as a turntable fable…. Hmm?
visual identity inspo collection
This Heinz campaign is everything from incredible art direction to reactive marketing at its best.
It’s getting an incredible reaction from both western and local audiences in China.
What’s your take on it?
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Agency: Heaven and Hell Shanghai / Creative... See more
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