The thing that will endure for 100 years, the way it has for most 100 year companies, is the culture. The culture is what creates the foundation for all future innovation. If you break the culture, you break the machine that creates your products.
this piece by Brian Armstrong got a lot of shit, but i think the underlying premise is valid. it is hard enough to try to solve one big problem, let alone to be on the hook for all the other problems plaguing the world