Community co-creation

It’s a subtle but massive difference in mindset. Traditionally, businesses create all the value for the consumer. Community-driven businesses create spaces for consumers to create value for each other.

Amateurs try to manage a community, but great leaders create more leaders. Nearly every challenge of building a community can be met by asking yourself, “How do I achieve this by working with my people, not doing it for them?” In other words, approach community-building as progressive acts of collaboration—doing more with others every step of the w... See more

The conventional way of creating value is top-down, where corporations are the “dictators” in control of value creation. Instead, an organization with a community-first mindset acts as a facilitator, creating spaces for members to create value and decide on the group’s direction. Web3 projects work bottom-up: project members decide what they want t... See more

What we believe to be most promising about emerging spaces like Trust is their potential to grow into collectively-owned social and cultural institutions built on decentralised infrastructure: democratically governed manifestations of collective interest ranging from political aims to fandoms, contributed to and run by their members.

We need both: leadership and co-creation

My sense is that for communities to thrive we need both leadership and co-creation. We need a culture of co-creation to unlock the infinite potential of our groups. And we need to accept and appreciate the value of the people who choose to step into a bigger role. They are doing more than just co-creating, t... See more

We are transitioning from an era of centralized management of human development and financial capital into an era where both identity formation and resource allocation happens in decentralized, loosely-coordinated, and emergent ways. I think we will gain the most learnings about the future of business and identity not from top-down corporate models... See more