A Founder’s Guide to Community

You’re not going to be able to measure exactly how community health equates to business ROI. There are going to be a lot of things you do to build a healthy community that don’t have measurable ROI. But if your team is aligned on the belief that what’s good for your community is good for your business, and you’re measuring what you can measure, the... See more

-Vetting and implementing new technology into the community stack

-Creating automations to reduce repetitive tasks

-Internal communications

-Optimizing the community journey and new-member onboarding

-Creating processes for common community programs like running an event or recruiting new leaders

Some of the operational tasks that a community professional might take on:

The number one thing I recommend looking for in your first community hire is a genuine curiosity for the topic that your community is built around. They don’t have to have a lot of experience in the topic of the community. I’ve seen many community professionals be successful at leading communities of engineers when they themselves weren’t engineers... See more

Your customers are going to join your community because of benefits, not belonging. Belonging comes after someone has been a part of a community and formed relationships. What’s going to get them in the door in the first place is a clear understanding of how the community will help them solve a problem or achieve a goal.