Clues
Reactance
- Reactance is triggered when people feel their independence is restricted.
- Reactance can be used to your advantage, for example, when a parent tells their child not to eat their vegetables.
- This reverse psychology can also be used in marketing, communication, and product design to trigger a desired response.
- Withholding information boosts
Evolutionary Ideas • Chapter 12: Easy Peasy, Lemon Squeezy | Chapter 13: One Step at a Time | Chapter 14: Invisible Strings | Chapter 15: Fits Like a Glove | Chapter 16: “Marco…” | Chapter 17: Dig Your Heels in | Chapter 18: Together for the Kids | Chapter 19: I Am My Word | Chapter 20: So Close I Can Smell It | Chapter 21: You Win Some, You Lose Some
Design presentation anecdote connected to this. Where the client was presented an amazing idea but told it was a competitor and they couldn’t have it.
Although Bernbach never wrote a book, his various articles and speeches have been so much quoted that I think he is a major influence on modern discourses about advertising, especially in creative departments. He has set up an interesting and paradoxical version of reality which most agencies still live with. On the one hand, advertising is still
... See morePaul Feldwick • The Anatomy of Humbug
Anapestic Tetrameter
- The poem 'A Visit from St. Nicholas' uses anapestic tetrameter, a meter commonly found in light verse and satire.
- This meter is characterized by two unstressed syllables followed by a stressed one (da-da-DA).
- Tetrameter means there are four of these units per line.
- The rhythm makes the poem infectious and easy to memorize.
Revisionist History • Twas the Night Before Christmas
Epistrophe is when you end each sentence, phrase, or paragraph with the same word. And that is “the truth, the whole truth, and nothing but the truth.”
andreweverett • The Elements of Eloquence
SIX at 6: A Dividing Line Between Success And Failure, Staring At A Word, The Creating Brain, A Productivity Trick, A Night of Pure Boredom, and Periods of Nondoing - Billy Oppenheimer
Billy Oppenheimerbillyoppenheimer.comI have a theory about nostalgia : It happens because the best survival strategy in an uncertain world is to overworry. When you look back, you forget about all the things you worried about that never came true. So life appears better in the past because in hindsight there wasn’t as much to worry about as you were actually worrying about at the... See more
Morgan Housel • A Few Things I’m Pretty Sure About
.@adliterate: "46. We are here to create growth not build brands – ‘brand’ is a strategy we use to deliver growth"
Me: it makes me think of @davetrott's predatory thinking concept
Gemini: https://t.co/L7lhZ31NdC
This goes a little way to my feeling that I haven’t quite been able to describe, about the word brand and how fuzzy it is
You may eventually forgive and befriend someone who harmed you, never someone who bored you.
Nassim Nicholas Taleb • The Bed of Procrustes
Cultural Invention And Poetic Form
- Early 19th-century newspapers used light verse widely, making anapestic tetrameter effective for memetic poems.
- The Knickerbockers used cultural invention to repurpose St. Nicholas into a domesticated, child-focused symbol.