ClimbWorks Copy and Positioning

The critical dividing line in our economy is no longer simply education or specialization, but rather agency itself: the raw determination to make things happen without waiting for permission.

On the right: what I would prompt to give it more pzazzz. A prompt that reflects my understanding of positioning and psychology. I provide the right context, define the tone and personality for the brand, ask the AI to generate multiple variations to choose from (this is key), and keep pushing and pressure-testing and giving feedback to the models... See more

You don't need to be in tech to have high agency. Yet you'll find most of these people there, as they naturally gravitate toward low-structure, high-impact environments — namely, startups.

Roadmaps fail because reality isn't linear.

Sea charts are better—they account for two dimensions.

But true strategic thinking requires navigating in three dimensions, accounting for unexpected winds, changing tides, and the occasional storm.

The best navigators don't just follow routes. They understand systems.

the work that lights you up.

True agency is an unruly psychological trait. It’s the willingness to act without explicit validation, instruction, or even permission. It’s the meme “you can just do things,” knowing that “you can poke life, and something will pop out the other side.”2