business

Lisa Bodell's executive exercise to "Kill your own company" I challenged each of those groups to identify who their number one competitor was. And then I said, "Pretend you're that competition. Pretend you have that hat on. I want you to put yourself out of business." I mean -- the room lit on fire. They were so excited, because I gave them permiss... See more

Knowing your biggest competition isn’t other brands in the category; it’s indifference. And realizing that criticism is just a form of caring.

Incentives are the strongest force in the world. They explain why good people do awful things, why smart people do stupid things, and why ordinary people do amazing things. Nearly everyone underestimates how much their own beliefs and actions are influenced by their incentives, many of which are designed to fulfill someone else’s goals.