business

Knowing your biggest competition isn’t other brands in the category; it’s indifference. And realizing that criticism is just a form of caring.

Lisa Bodell's executive exercise to "Kill your own company" I challenged each of those groups to identify who their number one competitor was. And then I said, "Pretend you're that competition. Pretend you have that hat on. I want you to put yourself out of business." I mean -- the room lit on fire. They were so excited, because I gave them permiss... See more