Business Development

Here are (some) steps founders can take to get reporters to write about their companies (a thread). (Caveat: this thread is not exhaustive and really applies only to me)

I’ve hosted events where only two people showed up. You have to keep at it. Big things start small, but when you have all these pressures and limited resources in a growing company, it’s tempting to quickly ditch anything that’s not working. You can’t hopscotch over the hard bits, as much as you might want to

Mark Zuckerberg: Could Facebook move faster? March 30, 2012

Bill Gates on Microsoft's "hard-core detractors" December 4, 1993

Steve Jobs negotiates Apple's deal with Microsoft July 24, 1997

Amazon memo: Here’s why we should acquire Ring October 10, 2017