Here are (some) steps founders can take to get reporters to write about their companies (a thread). (Caveat: this thread is not exhaustive and really applies only to me)
48 smart things Sam Walton wrote in his autobiography:
1. It never occurred to me that I might lose. It was almost as if I had a right to win. Thinking like that often seems to turn into a self-fulfilling prophecy.
2. We just got after it and *stayed* after... See more