Business Building
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Business Building
Best explanation I've seen of what makes a "brand"
By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ
Breakdown: what’s a brand?
48 smart things Sam Walton wrote in his autobiography:
1. It never occurred to me that I might lose. It was almost as if I had a right to win. Thinking like that often seems to turn into a self-fulfilling prophecy.
2. We just got after it and *stayed* after... See more
“At both Viaweb and YC, every minute I spent thinking about competitors was, in retrospect, a minute wasted... It's exceptionally rare for startups to be killed by competitors — so rare that you can almost discount the possibility... Inexperienced founders usually give competitors more credit than they deserve. Whether you succeed depends far more
... See more
Or take HEY. HEY has tens of thousands of paying customers. For us that's a win. For Google/Gmail it would be a huge failure. They need a whole lot more to make something worth it. We need a whole lot less to make it a spectacular success. HEY has tens of thousands of users. Gmail has a billion. So are we "losing" to Gmail? Or are HEY and Gmail... See more
You only compete with one thing
