Business Building
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Business Building
Best explanation I've seen of what makes a "brand"
By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ
Breakdown: what’s a brand?
Because big businesses aren’t built on gimmicks. You can blitz your way through Sand Hill Road and spike up the App Store charts on gimmicks, but you can’t actually use them to replace Gmail, or Salesforce, or Instagram, or Instagram, or Instagram, or Instagram. Even seemingly instant successes can’t become lasting companies without putting in the ... See more
Benn Stancil • Why Are We Surprised That Startups Are So Freaking Hard?
excellence is mundane
“No matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire. ”
― Akio Morita (founder of Sony), Made in Japan
“If you want to get to the truth about what makes us different, it’s this: We are genuinely customer-centric, we are genuinely long-term oriented, and we genuinely like to invent. Most companies are not those things. They are focused on the competitor, rather than the customer. They prefer to be close followers rather than inventors, because it’s s... See more
Mike McGuiness • Tweet
In more physical industries, there are generally diminishing marginal returns: the next acre you plant and next oil well you drill is probably not as productive as the last one—because if it were, you would have done it first! But the next user of a software platform is often more valuable than the previous one, because they increase the size of the network.
If you’re a founder struggling with prioritizing a roadmap and defining a strategy:
embrace the chaos of reality and not be over-reliant on meticulous, inflexible planning. Instead of waiting for the perfect plan, take action and be prepared to pivot swiftly as opportunities or changes in the landscape arise.
make decisions fast and be ready to adjus
