Build Something Beautiful
The craft of building great things
Yoshio Goto and
Build Something Beautiful
If you want to sell music, you must love those songs. If you want to succeed in journalism, you must love those newspapers. If you want to succeed in movies, you must love the cinema.
But this kind of love is rare nowadays. I often see record labels promote new artists for all sorts of gimmicky reasons—even labels I once trusted such as Deutsche... See more
But this kind of love is rare nowadays. I often see record labels promote new artists for all sorts of gimmicky reasons—even labels I once trusted such as Deutsche... See more
Do: make creative decisions that don’t (or do) scale + makes the heart sail.
Don’t: make creative decisions based on PnLs, on balance sheets, on gimmicky trends that appeal to a short-term audience.
We are very fluent in blunt, materialistic, capitalist questions: What? How soon? How much? What I hope that we can learn to do is add questions of moral imagination to that mix: questions like “Why?” and “To what human effect?” and “How much is enough?”
The On Being Project • Living the Questions
I think we have so many examples of assholes starting businesses, and if they’re the majority of examples, we’re only going to have shitty businesses. I want to see people with very specific perspectives and opinions on how to manifest things into the world. More people should take business personally.
We can't build a sustainable business by chasing every opportunity.
A sustainable business is strategically constrained. Its leaders know what the business is and, more importantly, what it's not.
A sustainable business is strategically constrained. Its leaders know what the business is and, more importantly, what it's not.
