Build Something Beautiful

Most innovation is a new wrapper for an old thing, meaning there's a fanbase already foraging for it. Your marketing job? Make sure the 'new' still 'looks like food' to this crowd. Use the same images, words, and ideas that resonate.

Watching Japanese craftsmen at work makes me so happy it’s the way they make ceremonies out of mundane things by doing it with extreme care. Like how bartenders carve ice diamonds or how sushi chefs shape a ball of rice between wet fingers. I love delicateness & precision so much

Intelligence and capability are not enough. There must be the joy of doing something beautiful. Govindappa Venkataswamy

I wanted to make a product and sell it directly to people who’d care about its quality. There’s an incredible connection possible when you align your financial motivations with the service of your users. It’s an entirely different category of work than if you’re simply trying to capture eyeballs and sell their attention, privacy, and dignity in bul... See more

Craft is the new "growth hack". Investing in craft, means you invest in quality of the experience, and that benefits in all of areas of the business. People talk about you. People want your product. Sales is easier. You create customer champions. Retention is higher.

As you become an adult, you realize that things around you weren't just always there; people made them happen. But only recently have I started to internalize how much tenacity *everything* requires. That hotel, that park, that railway. The world is a museum of passion projects.