Our choice of the particular work we do depends on the whole context of our life and society and current needs, of course; but there is also just a general orientation that emerges out of almost any set of accumulated experiences of doing something useful, particularly as part of a coordinated exchange with others. And there is profound, life-giving value in even the seemingly mundane ways we apply our minds and direct our focused efforts toward purposeful ends that matter to us. This could be as complex as building an entire company, or it could be as simple as flipping burgers at a restaurant. It could also be volunteering at a shelter, if we make a serious and sustained project of it.
There are essentially two business models right now: boring, useful things that can print money and tastemaker brands that can brute force cultural relevancy. Dumb $ is funding the middle: stuff that is neither useful nor cool enough to make it past current startup headwinds.
My notes from Hackers & Painters by Paul Graham:
The way to create something beautiful is often to make subtle tweaks to something that already exists, or to combine existing ideas in a slightly new way.
There are only two things you have to know about business: build something users... See more