Craft is the new "growth hack".
Investing in craft, means you invest in quality of the experience, and that benefits in all of areas of the business.
People talk about you. People want your product. Sales is easier. You create customer champions. Retention is higher.
Brie set a 60-minute timer to answer the question “how can startups maintain a culture of innovation without losing focus on the core?” “Innovation is less an act of intellect than an act of will” –Joseph Schumpeter, economist What is a bet? A bet is something the company wants to accelerate p...
There is beauty in something well-made. The fine fit of a tailored suit. The delicate stitching of a vibrant rug. The mechanical elegance of a well-tuned watch, ticking silently. The same aesthetic laws that govern these objects – and innumerable others – apply to the business world, too. There is such a thing as a beautiful, elegant business. Not... See more