Build Something Beautiful
The craft of building great things
Yoshio Goto and
Build Something Beautiful
We can't build a sustainable business by chasing every opportunity.
A sustainable business is strategically constrained. Its leaders know what the business is and, more importantly, what it's not.
A sustainable business is strategically constrained. Its leaders know what the business is and, more importantly, what it's not.
Tara McMullin • Why Nachos Aren't on the Menu
There are essentially two business models right now: boring, useful things that can print money and tastemaker brands that can brute force cultural relevancy. Dumb $ is funding the middle: stuff that is neither useful nor cool enough to make it past current startup headwinds.
Daisy Aliototwitter.com“I think that may be the highest purpose of any work of art, to inspire someone else to save themselves through art. Creating creates creators.”
― Jeff Tweedy, Let's Go (So We Can Get Back)
Not all design disciplines are equally affected by AI. Those who work with material, scale, and space—book designers, muralists, sign painters, mosaicists—continue to operate through tacit knowledge and touch. Their work still resists automation because it’s rooted in place and presence—it has “aura.” But even in brand design, something similar... See more
Why taste matters now more than ever
Double diamond model: The creative process
Craft is the new "growth hack".
Investing in craft, means you invest in quality of the experience, and that benefits in all of areas of the business.
People talk about you. People want your product. Sales is easier. You create customer champions. Retention is higher.
Karri Saarinenx.com