Build Something Beautiful
The craft of building great things
Yoshio Goto and
Build Something Beautiful
In a world of fast content incentivized by advertising-based attention-hacking business models, being slow and considered is a superpower.
André Chaperon • Values
Double diamond model: The creative process
Most people want to be fit, most people aren’t.
Most people want to build a successful business, most people won’t.
Most people want to be the best version of themselves, most people aren’t.
Most people have dreams they want to fulfill, most people won’t.
Everyone wants to quit something, build something, be something, do something. Most people won
... See moreWe can't build a sustainable business by chasing every opportunity.
A sustainable business is strategically constrained. Its leaders know what the business is and, more importantly, what it's not.
A sustainable business is strategically constrained. Its leaders know what the business is and, more importantly, what it's not.
Tara McMullin • Why Nachos Aren't on the Menu
If you want to sell music, you must love those songs. If you want to succeed in journalism, you must love those newspapers. If you want to succeed in movies, you must love the cinema.
But this kind of love is rare nowadays. I often see record labels promote new artists for all sorts of gimmicky reasons—even labels I once trusted such as Deutsche Gr... See more
But this kind of love is rare nowadays. I often see record labels promote new artists for all sorts of gimmicky reasons—even labels I once trusted such as Deutsche Gr... See more
Do: make creative decisions that don’t (or do) scale + makes the heart sail.
Don’t: make creative decisions based on PnLs, on balance sheets, on gimmicky trends that appeal to a short-term audience.
A good reminder to self: stop overthinking and make the call