Build Something Beautiful
The craft of building great things
Yoshio Goto and
Build Something Beautiful
If you want to sell music, you must love those songs. If you want to succeed in journalism, you must love those newspapers. If you want to succeed in movies, you must love the cinema.
But this kind of love is rare nowadays. I often see record labels promote new artists for all sorts of gimmicky reasons—even labels I once trusted such as Deutsche... See more
But this kind of love is rare nowadays. I often see record labels promote new artists for all sorts of gimmicky reasons—even labels I once trusted such as Deutsche... See more
Do: make creative decisions that don’t (or do) scale + makes the heart sail.
Don’t: make creative decisions based on PnLs, on balance sheets, on gimmicky trends that appeal to a short-term audience.
Most people want to be fit, most people aren’t.
Most people want to build a successful business, most people won’t.
Most people want to be the best version of themselves, most people aren’t.
Most people have dreams they want to fulfill, most people won’t.
Everyone wants to quit something, build something, be something, do something. Most people
... See moreI wanted to make a product and sell it directly to people who’d care about its quality. There’s an incredible connection possible when you align your financial motivations with the service of your users. It’s an entirely different category of work than if you’re simply trying to capture eyeballs and sell their attention, privacy, and dignity in... See more
Reconsider
The hard problem is earning the right to hold people’s memory. The best way to preserve agency and fight technological fascism is by making the alternative so culturally compelling that people choose it because it serves them better and is more fun.
Patrick Collison on Stripe:
“My intuition is that more of Stripe success than one would think is down to the fact that people like beautiful things and for rational reasons.
Because, what does a beautiful thing tell you? It tells you the person who made it really cared, and you can observe... See more
