Build Something Beautiful
The craft of building great things
Yoshio Goto and
Build Something Beautiful
in order to will any meaningful new project into existence, I actually must be untethered from reality. I need to view the world as bendable and controllable, not as this unchangeable force for me to analyze and carefully dodge around. So for me, “becoming more agentic” has really been a project in carefully maintaining a state of delusion.
If you want to sell music, you must love those songs. If you want to succeed in journalism, you must love those newspapers. If you want to succeed in movies, you must love the cinema.
But this kind of love is rare nowadays. I often see record labels promote new artists for all sorts of gimmicky reasons—even labels I once trusted such as Deutsche... See more
But this kind of love is rare nowadays. I often see record labels promote new artists for all sorts of gimmicky reasons—even labels I once trusted such as Deutsche... See more
Do: make creative decisions that don’t (or do) scale + makes the heart sail.
Don’t: make creative decisions based on PnLs, on balance sheets, on gimmicky trends that appeal to a short-term audience.
There are essentially two business models right now: boring, useful things that can print money and tastemaker brands that can brute force cultural relevancy. Dumb $ is funding the middle: stuff that is neither useful nor cool enough to make it past current startup headwinds.
Daisy Aliototwitter.com... See moreI've consulted. I've done client work. I've advised. I've served on boards. I've invested. I've written books. I've spoken on the circuit. I've blogged for years.
I have to say, I've found no greater professional joy than working with a tight group of people to ship and support our own products. And for those products to find people willing to trade
One of the things I’ve discovered with buildings, particularly your so-called “high-road buildings” is they can become more amazing as time goes on. As that process proceeds, they are buildings that come to be loved. And once they’re loved, they’re safe, by and large. So the quality of mastery can be in the quality of the materials and crafting of a thing that invites that kind of caring, that will keep the thing going.
fascinating conversation with Daylight Computer founder:
How do we bring evolutionary harmony? […] Evolutionary mismatch is redefining the way a human is built and that a lot of these vulnerabilities and unhealthy behaviors and the path of least resistance not often being aligned with our intention, is not necessarily a bug, it’s a feature.
Daisy is talking:
In my world, I’ve seen the retreat to tangible things more in categories like print books, print magazines, and stuff like perfume, things that can’t be replicated digitally.
I think people just want things that they can hold and touch, honestly, and that’s a natural impulse, but I don’t know, I think hardware is just a reflection of our relationship to objects generally, I don’t think it’s a special category.