We got these phone booths (a K6 from the 1930s, and a KX100 from the 1990s) for the @stripe lobby, as a reminder that there are always two paths in everything we make: something that elevates and makes you smile, or, well, whatever the thing on the right is. https://t.co/OREBUJElp6
As you become an adult, you realize that things around you weren't just always there; people made them happen. But only recently have I started to internalize how much tenacity *everything* requires. That hotel, that park, that railway. The world is a museum of passion projects.
Most innovation is a new wrapper for an old thing, meaning there's a fanbase already foraging for it. Your marketing job? Make sure the 'new' still 'looks like food' to this crowd. Use the same images, words, and ideas that resonate.