Branding History

“Brands were constantly inventing and reinventing their visual image to adapt to a society that was focused on new technological innovations and modern means of communication, travel and entertainment. Brand identities can be done well, or not, and the success of the company often depends on the effectiveness of the visual materials that represent it. Although during the 60s brand identity was something that only major corporations placed much importance on, through the development and spread of graphic design it has found a place in the development of almost every business in every field of modern society.”

“Movable type was also invented in China at approximately the same time that Gutenberg developed his invention. However, Gutenberg was instrumental in spreading its use across Europe and the World.”